By 2022, Raemian will supply 10,000 households… Compete with ‘Quality over Quantity’

A bird’s eye view of ‘Lemian Forestage’ sold by Samsung C&T in Dongnae-gu, Busan in January

Samsung C&T, which owns ‘Raemian’, which is considered the original price of domestic brand apartments, plans to sell 10,609 households in five locations across the country this year. Although the supply volume is small compared to the size of the construction company, it is not worth the adjective as ‘quality rather than quantity’ as the three factors of Raemian’s brand, the core location of the metropolitan area and Busan, and the large complex with high consumer demand are in harmony.

Samsung C&T announced on the 5th that it is preparing to supply supplies from the redevelopment of Imun 1 district in Seoul Dongdaemun-gu during the second half of this year and Gwonseon 6 redevelopment site in Suwon-si, Gyeonggi-do. The redevelopment complex in Imun District 1, which is to be entered into the new town of Yimunhuigyeong, has 5 basement levels and 27 above ground, 39 buildings with a total of 3,069 households, of which 1803 are sold to the general public. It is a station area complex within walking distance to Oedae Station and Sinimun Station on Subway Line 1. Hankuk University of Foreign Studies is located next to the complex, as well as Imun Elementary School, Kyunghee University and Korea National University of Arts.

The Gwonseon District 6 redevelopment complex will begin in the area around 817-72 Seryu-dong, Gwonseon-gu, Suwon-si. It is a project to build a total of 2,175 households in 32 buildings with 3 stories below the ground and 15 above. Samsung C&T, SK Eco Plant, and Kolon Global formed a consortium and are in charge of construction. It is a complex near Maegyo Station, where the Shinbundang Line passes, and nearby Gwonseon Elementary School, Suwon Middle School, and Suwon High School are nearby. As both Imun District 1 and Gwonseon District 6 are located near the station, it is predicted that the interest of subscribers will be concentrated.

Previously, ‘Raemian Forestage’, which was sold in Busan in January, received 65,110 applications for 1,104 households (excluding special supply), recording an average competition ratio of 58.9 to 1, and the first-place subscription was closed in all types. . Samsung C&T’s Raemian complex has virtually maintained a record of ‘0 (zero) unsold units’ for eight years since 2015.

However, differences with the maintenance business association and various regulatory issues are variables. Samsung C&T has been selling only houses through maintenance projects such as reconstruction and redevelopment for the past five years. Under the Moon Jae-in administration, the upper limit on the sale price of private housing land was enforced and various reconstruction regulations were strengthened. In the end, last year, only one ‘Raemian One Bailey’ (the 3rd reconstruction in Sinbanpo) was sold in Seocho-gu, Seoul. This year, as problems such as setting the sale price are still not resolved smoothly, the timing of the sale of Raemian One Pentas in Seocho-gu, Seoul (the 15th reconstruction in Sinbanpo) and the Jamsil Jinju reconstruction complex in Songpa-gu have not been decided yet.

However, as President-elect Yoon Seok-yeol pledged to ease regulations on reconstruction and redevelopment and enact the first new city special law during the presidential election, expectations are rising that the pace of the maintenance project will gain momentum after the new government is inaugurated.

Samsung C&T is working hard to develop internal stability at the time of buying and selling. Samsung C&T held the ‘Safety Management Practice Proclamation Ceremony’ at the beginning of the year in line with the enforcement of the Serious Disaster Punishment Act and ESG (Environmental, Social, Governance) management trends this year. In order to raise the level of safety management of suppliers and provide more systematic support, the ‘Samsung type safety system accreditation system’ was introduced, and safety incentives for suppliers were greatly expanded. Internally, along with the expansion and reorganization of the safety organization, a construction safety research institute was established. In front-line worksites, innovative safety systems have been operated, including full guarantee of the right to suspend work, establishment of on-site safety reinforcement costs, and mandatory prior safety review throughout the project life cycle. Samsung C&T’s interfloor noise research institute developed a first-class technology for blocking heavy impact sound and acquired the certification from a nationally accredited testing institute.

A Samsung C&T official said, “Although housing sales this year will not be as high as in previous years, we are maintaining Raemian’s pride by steadily winning orders for the reconstruction of Bangbae District 6 in Seocho-gu, Seoul and Kolon Apartment remodeling in Yongsan-gu. New future investments such as nuclear power plant (SMR) construction and hydrogen fields are also in progress,” he explained.



Source: 경제 by www.segye.com.

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