“Buy an Apple Watch or you will die.” The fear campaign would be OK if it wasn’t for one snag

The Apple Watch has been stuffed with features that can save lives for years. The watch can, among others detect a fall and automatically call for help, alert the emergency services in the event of an accident or notify the user of a detected arrhythmia with one click.

The giant from Cupertino uses these solutions in his marketing more and more boldly. In 2020, several people who were saved thanks to the Apple Watch were invited to the premiere of the new generation. And it doesn’t stop there.

“Without Apple Watch you will die” or Apple in the heat of criticism

The company has prepared a new ad for Apple Watch with the meaningful title “911”. It tells the stories of 3 people who might not be with us if it weren’t for the aforementioned watch.

Opinions about the spot are very divided. Some praise the usefulness of the watch itself, while others criticize Apple for building a promotional campaign on fear. After all, the overtone of this advertisement is “without Apple Watch you have a better chance of dying”.

Personally, I don’t have a problem with promoting health functions. If someone has created a product that can save thousands of people, why not talk about it out loud? However, I don’t like something else.

The worst part is that the Apple Watch requires an iPhone to function

If anyone could walk into the store, buy an Apple Watch, wear it, and feel safer & hairsp; – & hairsp; great. But it’s not like that.

Apple Watch is one of the few single-platform smartwatches on the market. You need to pair it with your iPhone or it won’t work. A & hairsp; – & hairsp; according to StatCounter & hairsp; – & hairsp; iPhone has less than 30 percent. smartphone users around the world. In Poland, it is less than 10 percent.

Are there any technical barriers that prevent Apple Watch from working with Android smartphones? Not at all. There are tons of watches on the market that work with different platforms. This a conscious business decision and the desire to close users in their own tight bubble.

In such a situation human life becomes a bargaining chip for Applewhich helps him sell his entire gadget ecosystem. And this, in my opinion, is getting distasteful. It’s a bit as if a company has developed an excellent life jacket, but consciously designed it in such a way that it can only be worn over its 5,000 PLN sweatshirt.

Does Apple Watch save tons of people every year? Undeniably. But he could save many times more if Apple’s approach to human life was a little more Volvo styleand a little less in the style of Apple.


Source: Komórkomania.pl – artykuły i wpisy blogerów by komorkomania.pl.

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