Button’s company acquired the rights to the JPS brand

In the spring we wrote that Jenson Button with three business partners was engaged in a new project – the revival of the once famous British body shop Radford.

We also talked about the fact that the studio received an order from Lotus to create the body of the future supercar, in the guise of which the features of the Type 62, a sports prototype developed by Colin Chapman and his engineers in 1969, will be guessed.

How this work is progressing, Radford has not yet been told, but Button found it important to inform the public that the company received the right to use the John Player Special brand in the United States, which at one time was inextricably linked with the history of the Lotus team.

“We are delighted to have acquired this trademark,” Jenson said on his social media pages. – Without a doubt, the John Player Special colors are one of the most recognizable colors ever used in the design of a Formula 1 car.

For me, she is associated with the “golden age” of Formula 1, because she adorned the cars of such heroes as Emerson Fittipaldi, Mario Andretti and Ayrton Senna. The example of these legendary people inspired me, and I wanted to become a racer.

We can’t wait to show everyone how this paint will be used, but soon you will see it on the Radford cars … “

The future will show why Jenson Button and his companions decided to focus on the characteristic black and gold color scheme of the John Player Special, and how much it suits the creations of the Radford company. One thing is indisputable, this range has really become a cult in the perception of many Formula 1 fans, and it is no coincidence that the cars of the Lotus Renault / Lotus F1 Team, created in Enstone from 2011 to 2015, were painted in these colors.


Source: Формула 1 на F1News.ru by www.f1news.ru.

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