25th at 2:00 PM, International Protocol Room on the 7th floor of City Hall
Establishment of foundation for coffee industry and cooperation for branding coffee city
International Specialty Coffee Association (SCA) *resale and DB prohibited
[부산=뉴시스]Reporter Baek Jae-hyeon = Busan City will sign a business agreement with the International Specialty Coffee Association (SCA) to foster the Busan coffee industry at 2:00 pm on the 25th at the International Protocol Room on the 7th floor of City Hall.
Established in January 2017 as a result of the merger of the Specialty Coffee Association of America (SCAA) and the Specialty Coffee Association of Europe (SCAE), the SCA is a non-profit organization composed of various members, from coffee farmers to baristas and roasters. SCA also organizes various international coffee events every year, such as ‘Coffee Expo’, ‘World of Coffee’, ‘World Coffee Championship’ and ‘Sensory Summit’. The ‘World Coffee Championship’ is the dream stage of baristas around the world, and it became a hot topic as barista Jeon Joo-yeon of Momos Coffee in Busan won the championship for the first time in Korea.
With this agreement, Busan City and SCA will cooperate in ▲holding long-term and sustainable domestic and international coffee events ▲developing and promoting new projects linked to the businesses of the parties to the agreement.
The signing ceremony will be attended by Busan Mayor Park Hyung-joon, SCA CEO Yannis Apostolopoulos, SCA Asia Pacific Director Shin Gyeong-hee, SCA Korea Chapter Manager Jeong Yeon-jeong, Busan Technopark Director Kim Hyung-gyun, and BEXCO Business Head Manager Lee Beom-cheol.
Meanwhile, the city is promoting various projects to foster the coffee industry for the first time this year.
As a research and development project, the establishment of a ‘green bean library platform’ for digitalization of coffee taste is imminent.
Through the Central American Coffee Cooperation Project utilizing the Trust Fund (KTF) of the Central American Economic Integration Bank (CABEI), 140 types of Central American coffee beans were analyzed and provided to producers, which received a good response. In addition, Busan Technopark is conducting effectiveness research related to the coffee certification business through a business agreement with SCA Korea Chapter, the Korean branch of SCA.
In addition, in order to brand the coffee city, the Coffee City brand image (BI) is developed with the Busan Tourism Organization, and the coffee city Busan is widely known through production and transmission of promotional videos and special articles.
In addition, 70 million won and 30 million won were supported for the Yeongdo Coffee Festival and the Jeonpo Coffee Festival, respectively, to foster the Coffee Festival as a representative festival in Busan. A project to select eight young people preparing to start a coffee shop in Yeongdo-gu, which is designated as a declining population area, is being promoted, and a project to support the process for starting a business is also being promoted, and the Bongrae-dong watering mill area is created as a coffee-themed street to promote the accumulation of coffee-related facilities.
Busan Mayor Park Hyung-joon said, “With this agreement with the world-renowned coffee association, SCA, I was once again convinced of the potential for growth as a global coffee city.” We will do our best to become a world-class coffee city by discovering coffee.”
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