Burger King officially launches dog menu ‘Real Dogfer’… “Quality for human consumption”


Burger King has introduced a high-quality menu for dogs.

Burger King announced on the 12th that it will officially launch a dog menu ‘Real Dogfer’ in collaboration with Harim Pet Food and start selling it in earnest. Harim Pet Food is the first human-grade feed company in Korea that realizes the level of safety and freshness that can be eaten by humans. The Real Dogfer, which was completed in collaboration with Burger King, also introduced that the menu was completed at a human level without adding synthetic preservatives.

‘Dogper’, which was first introduced as part of a consumer campaign in 2019, was well-received by the pet family, with more than 5,000 certified shots posted on social media channels at the time. Thanks to the continued response and consumer demand, Real Dogfer was introduced as an official menu this time. Compared to before, the size was increased and 100% human-grade raw materials, high-quality protein raw beef raw materials, and superfood oats were included to consider the health and taste of dogs.

“Burger King is focused on providing the best dining experience to consumers,” said Young-ju Moon, CEO of Burger King. said. He added, “I hope that Burger King can contribute to the realization of happiness that can be enjoyed with companion animals.” After purchasing Real Dogfer through a store or delivery, you can automatically apply if you upload a photo taken along with the essential hashtags (#Real Dogfer, #Burger King, etc.) on your personal social media account. Through lottery, 10 packs of real dog dogs, a dog family photo shoot voucher, a Burger King 10,000 won voucher, and a Real Whopper mobile voucher will be presented. It can be purchased at Burger King stores nationwide except for some stores. Burger King said that it is recommended to feed dogs over 3 months old, and that small breeds and older dogs need attention. The recommended daily amount is 2 small dogs (less than 5 kg), 3 or less medium-sized dogs (5-10 kg), and 5 or less large dogs (10-30 kg).

Reporter Min-beom Kim, Donga.com [email protected]


Source: 동아닷컴 : 동아일보 전체 뉴스 by www.donga.com.

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