The David agency developed the “Menu Desired” campaign for Burger King, shot in a restaurant of the brand in Lisbon and which is available on television and in all restaurants in mainland Portugal and islands, with the exception of the airports in Lisbon, Porto, Faro and Funchal.
The campaign is inspired by the concept of “gender reveal parties” as a way to reveal menu promotions. In the spirit of this campaign, until April 3, with the purchase of the Steakhouse Menu and the King Chicken Menu, Burger King offers a Free Mini King Fusion.
“Under the assumption that when someone has really good news to give the world, they always do it in a spectacular way and inspired by gender reveal parties, the creative concept of Menu Reveal arises. In this way, the television ad recreates a gender reveal in a Burger King, where the new promotion is revealed. In a party atmosphere, the Desired Menu is revealed to customers”, describes the brand.
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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