Burger King® celebra Halloween

The company is crowned the king of Halloween by transforming its iconic burger into a small, round candy.

Halloween, one of the favorite times of the year to dress up. With this premise in mind, Ogilvy – De la Cruz developed a campaign for Burger King® that comes to break with the traditional trick or treat, and «Disguises» one of his hamburgers icons.

Burger King® is recognized worldwide for decorate your restaurants, modify your logo and dress up your main character celebrating Halloween your way. This year, it transformed its flagship product and will launch a special edition of its iconic Whopper Jr.®, the size and shape of a candy.

Thus, from the Burger King® App, fans can order a limited edition of the Mini Whopper Jr®. Users will be able to find in the application a hamburger created especially for this occasion.

“It is part of our vision of Borderless Creativity to think ideas that go further, ideas that, in addition to communication, include products or innovations relevant to our clients, which above all help them grow their business,” he said. Jessica Apellaniz, Chief Creative Officer Ogilvy Latina.

For its part, Rafa queen, Chief Creative Officer of Ogilvy – De la Cruz in Puerto Rico, added: «We are very happy with the development of this campaign. We set out to encourage the use of the Burger King app in a season like Halloween. We did it by creating an innovation with our beloved Whopper Jr. This is an edition that you can only find in the app and in restaurants around the island. In addition, we will campaign on social media with influencers and celebrities. Burger King® is crowned the king of a season in which not everything is gummies and chocolate.

“With BK being the category leader in Puerto Rico, we knew that expectations were high for us, for the public and for ourselves. So at this time of year, we decided to take a chance. Beyond carrying out a traditional communication action, we developed a product launched exclusively to connect with the most demanding: young people. All of us who work in this industry know that a new development takes time, and in this case, doing it for a limited time while preserving the freshness and naturalness of our ingredients, was the best way to put into everyone’s mouth what we really are, “he said. Daniel Pérez del Valle, VP Marketing de Burger King Puerto Rico.

Press release.

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