Budweiser and Vietnam Estudio unite urban culture and street football

It will star Kaydy Cain, Delaossa, Free Sis Mafia and Pieces, who will create their own street football teams and face off in a competition.

Vietnam Estudio, with the support of Budweiser, published last October the first chapter of Hot Spot, a pioneering transmedia project that brings together the best of the digital world (with live shows on Twitch and the premiere of a documentary series on YouTube) and in person, with the celebration of an event on next January 29 with the celebration of the first competition of street football of history. The champions of this first edition will win a Budweiser hospitality experience for the Qatar 2022 TM World Cup.

The beer brand has joined the producer as content partner to create this documentary film starring Kaydy Cain, Delaossa, Free Sis Mafia and Pieces, quintessential representatives of urban culture and examples of improvement and effort. The first chapter, ‘Neighborhood with Swing‘, stars Kaydy Cain and Free Sis Mafia and has already surpassed the 17,000 views. Following their passions with conviction, they have managed to make themselves and succeed doing what they like the most, so they will be the ones who shape a generational portrait focused on perseverance, personal relationships and the desire to shine. There will also be other guest stars within the format, such as Ergo Pro & Ill Pekeño.

Overcoming, success and desire to shine

This documentary-series will bring the public closer to stories of each of the artists from their origins in the neighborhoods and their connection to the football that they have played: that of the street. The call street football it is more dynamic and inclusive. Talent and freedom prevail on the pitch as there is less presence of rules and tactical elements. But above all, as it will show Hot Spot, the street football it goes much further and is a practice that combines soccer with key elements of urban culture, such as music and fashion.

The project will be shot interactively. It can be followed through the canales de Hot Spot de Twitch and in the Budweiser digital channels, where there will be exclusive content about the documentary bringing the public closer to the kings and their stories, in which they end up turning their passion into greatness. Under the motto of Budweiser and official hashtag of the project #BeAKing, the beer brand and the producer will join the culture of effort and personal improvement to tell stories that can inspire everyone.

Budweiser Documentary

“Budweiser has the vocation to promote urban culture through those who inspire the scene, that is why we have joined Hot Spot as a content partner. It is a unique project that represents all those values ​​that we support from Budweiser. We know that a King, as the brand calls the reference people in its field, is not created overnight, that is why we inspire people to achieve their dreams with the best, through their stories of effort and improvement “, declares César Hernández, General Marketing Director of Mahou San Miguel.

For Patric Casado Taladriz, from Vietnam Estudio, the project “represents a documentary look at the world of urban culture, through a generational multiplatform portrait focused on self-improvement, personal relationships, success and the desire to shine of young people who are going through a really uncertain moment. “

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Source: Marketing Directo by www.marketingdirecto.com.

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