BTS topped digital music sales in the US for 2 consecutive years… ‘Butter’ 1.89 million cases

Photo = Courtesy of Big Hit Music

The group BTS set the record for the best-selling digital sound source in the United States for two consecutive years with the hit song ‘Dynamite’ followed by ‘Butter’.

According to the 2021 US music market annual report released by Billboard and MRC Data on the 6th (local time), ‘Butter’ was downloaded about 1889,000 last year, ranking first in the ‘Digital Song Sales’ category. did.

The English single ‘Butter’ released by BTS in May last year is a song in the dance-pop genre.

The song, which is about ‘melting softly like butter and captivating you’, became a worldwide hit and set a record by occupying number one on Billboard’s main single chart ‘Hot 100’ for 10 weeks.

Only 40 songs, including ‘Butter’, have been at number one for more than 10 weeks in Billboard history.

Looking at digital music sales, ‘Butter’ showed a big difference from other songs, proving its popularity.

Photo = Captured from Billboard’s official website

The sales volume of ‘Butter’ reached 3.8 times that of Walker Hayes’ ‘Fancy Like’ (499,000 cases), which ranked second.

‘Butter’ is the only digital sound source that was downloaded more than 1 million times in the United States last year. BTS continued the record of ‘1 million downloads’ for the second year in a row following ‘Dynamite’ (1.26 million) in 2020.

In the digital music sector, BTS was particularly popular.

‘Permission To Dance’ sold 404,000 copies, ranking third in digital music sales, and ‘Dynamite’ came in sixth with sales of 308,000 copies.

‘My Universe’, a song collaborated with the band Coldplay, also climbed to 7th place (287,000 cases), and BTS placed four songs in the top 10 of ‘Digital Song Sales’.

In the 2020 annual report, BTS ranked first in physical album sales with their 4th full-length album ‘MAP OF THE SOUL: 7’, but this year, they were not listed in the album sales category.

This annual report analyzes the flow of the American music market and covers K-pop as well on one page.

The report mentioned that K-pop consumption has become a ‘new milestone on the chart’ and explained that BTS climbed to the top of the ‘Hot 100’ chart last year with a total of three songs: ‘Butter’, ‘Permission to Dance’ and ‘My Universe’.

In addition, Black Pink’s members Lisa and Rosé’s solo activities and TWICE’s English singles were also introduced.


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