BTS’ ‘Butter’ melted Billboard for 2 weeks in a row… ‘Hot 100’ again 1st place

The group BTS topped the US Billboard’s main single chart for two weeks in a row with their second English song ‘Butter’.

Billboard announced on the 7th (local time) that BTS’ ‘Butter’, released on the 21st of last month, topped the main single chart ‘Hot 100’ following last week.

‘Butter’ surpassed US ‘monster rookie’ Olivia Rodrigo’s ‘Good 4 u’ in 2nd place last week, and succeeded in winning first place after competing in the second week of release. Billboard reported that ‘Butter’ “blocked ‘Good For You”s attack.”

It is the second time that a BTS song entered the Hot 100 for the first time and stayed at the top for more than two weeks after the first English song ‘Dynamite’ released last year.

As a result, ‘Butter’ became the 23rd song in Billboard history to top the charts in the first and second weeks of release.

Billboard reported that the number of songs that debuted at No. 1 on the Hot 100 at the same time as ‘Butter’ is 54 songs, and of these, only 23 songs have been #1 for two weeks in a row.

This year, only two songs such as Olivia Rodrigo’s ‘Driver’s License’ and Polo G’s ‘Rapstar’ set this record.

BTS added another Hot 100 No. 1 record this time, increasing the number 1 record on this chart to a total of 7 times.

They reached the top of the Hot 100 for the first time in history as a Korean singer with ‘Dynamite’ (3 times) last year, and later, with the Korean song ‘Life Gos On’ (1st) and a remix version of ‘Savage Love’ (1st) One after another, it topped the Hot 100.

The Hot 100 is a chart that ranks the most popular songs in the United States every week by synthesizing streaming performance, music sales, and the number of radio broadcasts.

It is counted as one of Billboard’s two main charts along with the album chart ‘Billboard 200’, and the most popular songs collide every week, and competition is fierce.

According to MRC data cited by Billboard, ‘Butter’ recorded 19.1 million streaming and 14,200 downloads from the 28th of last month to the 3rd of this month, during the Hot 100 counting period.

The number of streaming and download decreased by 41% and 42%, respectively, compared to the first week.

However, the number of radio listeners increased by 24% to 22.4 million, contributing to ‘Butter’ taking the top spot for the second week in a row.

As a result, it ranked 32nd on the ‘Radio Songs’ chart, up 7 places from the previous week.

Although downloads decreased compared to last week, it still recorded high sales and topped the ‘Digital Song Sales’ chart for two weeks in a row.

In addition, ‘Butter’ topped both ‘Billboard Global 200’ and ‘Billboard Global (excluding the US)’, which rank popular songs by counting over 200 countries and regions around the world, for two weeks.

With a bright and cheerful dance pop sung in English such as ‘Butter’ and ‘Dynamite’, BTS has succeeded in attacking conservative American radios one after another and is digging into the local public.

In particular, it is evaluated that ‘Butter’ is rising faster than ‘Dynamite’ on the US radio charts.

As ‘Dynamite’ ranked first on the Hot 100 for three weeks and kept the chart for 32 consecutive weeks, there are observations that it can become the driving force for the ‘long run’.

In addition, Billboard analyzed that the remix version of ‘Butter’ will have a positive effect on next week’s Hot 100 rankings.

On the 28th of last month, BTS released a remix version of ‘Hotter’, a reinterpretation of ‘Butter’ as a house-based electro dance music.

Also, on the 4th of this month, ‘Sweeter’ with R&B sensibility and ‘Cooler’ version remix with refreshing guitar sound were additionally released.

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