In anticipation of a massive shift in the automotive industry to electric vehicles, Bridgestone, one of the world’s largest tire manufacturers, will also shift its focus to the electric vehicle segment. The Japanese company has set a bold goal to make its tires for electric models account for 90% of sales by 2030.
Bridgestone will no longer compete with manufacturers from China and South Korea that offer cheaper tires as part of this change. The company plans to end the production of budget tires for gasoline models in Europe this year, Japanese media write.
Europe will be the first market in which production lines will be redesigned to make tires for electric vehicles. Similar factory conversions will later be made in Japan, the United States and South America.
Bridgestone eventually wants to get 50 of its factories around the world converted to produce tires for electric models.
Source: Nacionalna Klasa by www.nacionalnaklasa.com.
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