“Portugal proves to be a country willing to support the internationalization of Brazilian industry, especially the technology developer, opening the doors of the European market to new operations”, says businessman Hidalgo Dal Colletto, CEO of Standard America, manufacturer of electronic boards , in Campinas, which plans to open a factory “between Aveiro and Coimbra”, with operations scheduled to start in the first half of next year.
The CEO of Standard America, who submitted his industrial project in Portugal to Portugal 2020, encourages Brazilian counterparts to follow his example, describing the community support program and offering tips to entrepreneurs across the Atlantic.
“With a boldness and goodwill to understand market needs and the way the Portuguese – and Europeans in general – do business, any Brazilian company can apply for financing for the Portugal 2020 project”, guarantees Hidalgo Dal Colletto, in a kind of open letter sent to Business.
Entitled “Internationalization: how Portugal is opening the European market to small Brazilian industry”, the businessman says that “what Portugal needs is a workforce, technological innovation and industries willing to generate jobs locally. And, once space is conquered in the European country, the European community opens up to business with much more ease and enthusiasm “, he says.
According to the CEO of Standard America, there are other attractions in Portugal for Brazilian entrepreneurs. “Here, we are used to the eternal bureaucracy. In Portugal, your company is legally open in about an hour – in Brazil, it can take 180 days”, he observes.
On the other hand, he assures, the regulatory bodies in Portugal “provide models of documents to which the entrepreneur adapts, without the need to create their own contracts”.
In cultural terms, “commercial relations start from trust between those involved, being less bureaucratic and more ‘hands on’,” says Colletto.
“It is important to know this, because Portuguese is literal: it is necessary to respect your culture so that this trust is not tainted”, he warns.
“If you know of any ‘dead chicken’ that I can resurrect, let me know”
It was in April last year that Hidalgo Dal Colletto, together with his friend and also businessman Ricardo Helmlinger, bought the condemned Stolden and renamed the company Standard America.
“I was looking for a business to invest in and I called a friend, who knew he was also studying new things. I said: if you know of any ‘dead chicken’ that I can resurrect, let me know. He replied, ‘I have one , but I think it is still alive, and I propose a partnership “, Hidalgo Dal Colletto says.
The friend, Ricardo Helmlinger, took him to know Stolden, which had been set up two years ago but had been in operation for just over a year.
Afraid of the pandemic, the then owners of Stolden intended to close the company within days, having even communicated the decision to workers.
Since then, the duke’s company has doubled its workforce to 120 workers, opened an office in the United States, tripled its turnover to around seven million reais (approximately 1.1 million euros) and is now preparing industrial internationalization for Portugal.
Source: Jornal de Negócios by www.jornaldenegocios.pt.
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