Statements about the Renault Group, which will be before us with an electricity-focused strategy in the next 5 years, came from Luca De Meo.
The first days of 2021 were the scene of announcements that are almost a milestone for the Renault Group. The group, which closed the last year economically in a very difficult manner, has no luxury to seek adventure in its new product range. Luca De Meo, who was transferred from Seat to the head of the brand after a period of such extraordinary conditions, is after a positive acceleration with logical moves by holding his hand quickly. In the “Renaulution” presentation held today, the Renault brand’s strategies for the next 5 years and beyond are officially We saw.
With Renaulution’s strategic plan, the brand embraces changes in the automotive market. In the new era called “Nouvelle Vague”, Renault will transform into a technology, service and clean energy brand, bringing a modern approach to the automotive industry. The brand, which will maintain its leadership in the energy transition with its electric and hydrogen solutions, wants to offer the most environmentally friendly product range in Europe by 2025. On the technology side, the open ecosystem called “Software République”, which has been specially implemented for software, data, cyber security and microelectronics, will be strengthened. This ecosystem will feed the Renault product range with connected services. Value will be created with a better product range distribution for the C segment, the development of the latest technologies and new business opportunities.
Luca De Meo; “As Renault, we accept the breaks in the waves”
CEO Luca De Meo also made important statements about this new strategy, which will affect all members of Dacia and the group, especially Renault; Meo; “At Renault, we accept the breaks in the waves and create our own ‘New Wave’, bringing a modern approach to the automotive industry. With the Electro Pole project, we will transform into an energy brand that strengthens its leadership in electric vehicles, invests in hydrogen and aims to reach Europe’s most environmentally friendly product range by 2025. We will also become a technology brand through ‘Software République’, an open ecosystem that aims to develop European expertise in key areas such as in-house innovation and cybersecurity.
This will give us a competitive advantage as a service brand with the help of internal and external high-tech connected services. We are laying the foundations of this contemporary vision in France. Because we are aware that our strength and spirit as a brand lie in our deep-rooted past. On the one hand, the New R5, which has a close connection with its past and yet is future-proof as being electrified, perfectly represents Renault’s ‘New Wave’. He explained the outline of the process that awaits us with his statements.
Outline of Renault’s 2025 transformation goals
A technology brand with an ecosystem approach that aims to create a world-leading, next-generation mobility OEMs and suppliers. Called the “Software République”, this ecosystem will help Renault as well as other founding members and future partners develop a common expertise. It will also allow for the creation of European knowledge and defend the sovereignty in key technologies, from big data to electronics. Thanks to the ecosystem, Renault’s vehicles will be equipped with leading artificial intelligence and cyber security systems.
A service brand that offers the best connected and high-tech services in its vehicles. In 2022, Renault will introduce its new infotainment system My Link. The brand will thus be the first automotive manufacturer to bring Google services to its main products in the market.
Renault models, which are getting smarter every day, will increase their value and life over time. It will also try to break the consumption cycle at its factory in Flins and generate value for the end of the vehicles’ life. The facility called ‘Re-Factory’ will renew more than 100 thousand used vehicles annually. It will transform light commercial vehicles with diesel engines into biogas and pure electric vehicles. Renault also has a big advantage when it comes to second-life or end-of-life batteries. Control of these parts of the value chain will offer the brand new business scenarios and value creation potential.
Clean energy brand
A clean energy brand that is the leader of the energy transition. Challenging the leading brands in the hybrid market thanks to its revolutionary E-TECH technology, Renault will maintain its leadership in the electric vehicle market with new product families embodied in two distinctive electric vehicle platforms CMF – EV and CMF-B EV. The brand will also launch end-to-end hydrogen solutions for light commercial vehicles. With all these plans, the goal is to have the most environmentally friendly product range in Europe.
Renault product range will also witness innovations in terms of both electrical and segmentation. Renault, which will launch 14 main models by 2025, will produce 7 of them fully electric and the other 7 vehicles in the C and D segments. While the brand maintains its leadership in the B segment with its new positioning in its product range, it aims to play back again in the C-segment. Until 2025, sales in upper segments are planned to constitute 45% of total sales.
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