Brands have ended the year betting on television advertising, which has increased more than 4% in December. Specifically, 2,743 were those who bet on advertising in this medium.
it again analyzes the degree of vitality of the advertising activity carried out on television with the Advertising Dynamism index, this time in December. The results have detailed that, in total, the index increased by 4.4% in the last month of the year compared to the same month of 2019. That means that there has been a favorable growth in the volume of GRP’s launched by the brands, which have grown by 5.7% compared to the 3.9% increase in active television campaigns.
The last month of the year a total of 2,743 brands opted to advertise on television. The global volume was 231,157 GRP’s, which represents a return to activity levels registered in 2017 after several years, although with a December with more moderate movements.
November 2020 saw a slight decrease in the market’s Advertising Dynamism index. Although GRPs did notice a high increase, the number of active brands fell by almost 5%. Although we must not forget that the month of November was especially dynamic, with an increase of 7.9% in GRP’s and close to 5% in the number of brands, compared to the same period in 2019.
Most prominent sectors and brands
Within the analysis of Ymedia, it is worth highlighting the behavior of advertising pressure, especially in some sectors. Without a doubt, the one that has received the most prominence has been that of the feeding, who has obtained about 8,000 GRP’s. This is followed Finance and Insurance beside Drinks, both with more than 4,000 GRP’s.
By campaigns, it should be noted that, in order, the ones that have collected the most GRPs have been:
– Mutua Group (+2.053 GRP’s)
– Supermarket Day (+1.743 GRP’s)
– Vodafone (1.545 GRP’s)
2020 has ended as expected since the pandemic landed in our lives: as a historic year. According to Ymedia it has experienced in its final stretch a significant activation of the advertising market and this revitalization has been possible thanks to two factors:
1. The great growth in the number of brands with a presence in the medium
2. The intensity of the activity of these brands that you bet on communicating on television
Don’t miss anything from MarketingDirecto.com and join our Telegram
*The article has been translated based on the content of Marketing Directo by www.marketingdirecto.com. If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!
*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.
*We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!