Bouygues Telecom could well see itself as number two in the mobile market in five years

For 25 years of its existence, the operator Bouygues Telecom is embarking on a new strategic plan and resolutely wants to turn the page on the arrival of Free Mobile in 2012, which caused many complications.

While the remedies against this arrival, various aspects of which are seen as a distortion of competition, from the pooling between Free and Orange to the absence of a fixed framework for Arcep to put an end to it, are running out and do not allow any change in regulations or compensation, the operator of the Bouygues group has not remained inactive and has restructured itself to resist competitive takeover attempts and to operate on a stand-alone basis without having to rely on anyone else.

With this transformation phase now under control and bearing fruit, Bouygues Telecom wants to move forward and launch a new five-year plan which should bring it to a turnover of 7 billion euros in 2026, compared to 6 billion euros in 2019.

A very ambitious strategic plan

Fourth mobile operator on the market with 12 million subscribers (against 13.4 million for Free Mobile), this project will eventually have to be done by Bouygues Telecom the second largest player in the market and catch up with SFR and its 14.6 million subscribers. Will 5G be a game-changer?

Several areas will be favored to achieve this: continue to improve the quality of its network, aggregate new subscriber volumes through acquisitions (such as Euro-Information Telecom recently) and consolidate its presence in the business offer segment, to the moment in the hands of Orange and SFR … and while Free has exactly the same idea and begins to place its pawns.

To increase turnover, it will also be necessary to sharply increase the number of FTTH optical fiber subscribers from the current 1.4 million subscribers to 3 millions. Here again, the operator is the small thumb of the market.

Source: GNT – actualités by

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