The industrial bottling of the Queen of Mineral Waters began in 1806, with Borsec celebrating 215 years this year.
The beginning of bottling at the industrial level is related to the year 1803 and to the story of the Viennese Valentin Gunther, who, drinking from the water of the Borsec, miraculously healed from a disease considered incurable at that time. Convinced and seduced by the qualities of the water, he aims to convince a relative of his, a city councilor in Vienna, to bottle the water in bottles and make it accessible to the whole world. The adviser was Anton Zimmethausen, who in 1805 moved to Borsec and began an extensive campaign to build roads and a glass factory, with the help of Eisner, an experienced glassmaker. For the Viennese Zimmethausen, the construction of the Borsec water bottling plant was the dream of his life.
In 1806, Zimmethausen and Eisner began industrial bottling of Borsec water.
Three million liters of mineral water were bottled and transported by cart to Transylvania, Moldova, Muntenia, Hungary and Vienna. Borsec has become an industry and has given an increasing number of people the opportunity to benefit from the taste and healing qualities of its mineral water.
From its industrial beginnings, Borsec was crowned “Queen of Mineral Waters” by Emperor Franz Josef. Closer in time, in 2004, at the most important competition taking place in the United States, Borsec received the title of “Best Mineral Water in the World”. Borsec is the most trusted brand in the category of natural mineral waters, winning the title Trusted Brands ten times in a row, was voted by consumers as the strongest Romanian brand repeatedly, but also Superbrand at all editions of Consumer Superbrands organized in Romania . Borsec is also the proud quality supplier of the Royal House of Romania.
“The longevity of the brand and the appreciation of consumers are also underlined by the fact that, in 215 years, over 40 billion liters of natural mineral water have been bottled at Borsec!, says Mihaela Drăghici, PR director of Romaqua Group.
Borsec is the market leader in bottled water, according to data provided by Market Vektor. The export of Borsec natural mineral water is an image export, and it is made in 20 countries, the water being extremely appreciated abroad for a very long time.
There are few brands as old in the world with such longevity and prestige as Borsec. Such a strong brand, very successful and much loved by consumers is a great reason for pride, not only for the Romaqua Group company, but also for Romanians everywhere.
About Romaqua Group
Romaqua Group, a company with local private capital, with 23 years of activity, has in its portfolio successful brands: Borsec (natural mineral waters), Stânceni (natural mineral water), Aquatique (oligomineral natural mineral water), Giusto (soft drinks), Giusto Natura (flat soft drinks), Albacher, Dorfer and Mühlbacher (beer). Borsec is the market leader in natural mineral waters, and Giusto Natura is the market leader in still soft drinks. Romaqua Group has over 2,200 employees and a turnover of 172 million euros.
Source: Prosport by www.prosport.ro.
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