Despite the fact that this year Siri turns 10 years old, she has not been able to become a full-fledged voice assistant that you want to use. Apparently, at first Apple believed that it simply had no competitors, and then, when they appeared, it did not have time to navigate in time. You can observe the result yourself. Siri remains a local assistant, which is only suitable for giving commands to smart home devices, but no more. However, Apple did not give up and decided to develop in this direction.
Siri is coming to third-party devices for the first time. Apple announced this at a presentation on the first day of the WWDC 2021 conference. The presenters did not go into much detail, but made it clear that the company’s proprietary voice assistant could appear in smart home devices, which it will control.
Siri on other people’s devices
The first third-party device that Apple used to demonstrate Siri was a thermostat. This is a device that is used to maintain a comfortable temperature at home by adjusting the heating intensity. Thanks to Siri, the user can simply ask the thermostat to set the desired temperature, and to do this, for example, with a delay.
The implementation of the thermostat control by voice is extremely simple. You can ask Siri to turn down the heat after 12 pm, when everyone is already asleep, so that you don’t waste gas or electricity, depending on what you use for heating. And yet – this counter seemed to me quite Apple’s – we can say that you are cold, and Siri will make the temperature on the thermostat increase by 1-2 degrees.
However, the matter is clearly not limited to thermostats. Apple will clearly expand the scope of Siri, involving the licensing of the voice assistant and other electronics manufacturers. Surely among the first will be the audio system manufacturer Sonos, which has a long history of partnership with Apple. Siri on branded speakers of the brand will be very useful, given that they recently received support from Apple Music.
Why Siri is worse
No, of course, there is nothing to do on the truly smart Siri speakers. Her cognitive abilities, as we all well know, are clearly insufficient to compete with existing solutions like Amazon Alexa, Google Assistant or Alice. Therefore, all that remains for Siri is to carry out small errands. Controlling conditionally smart equipment is its ceiling. At least at this stage of development.
Apple hasn’t said exactly how Siri will be distributed. Firstly, it is not known whether it will be possible to install Siri on already released devices, say, with the release of a software update. And secondly, it would be interesting to know if Apple plans to charge money for it. Most likely, she plans, after all, she will have to ensure the work of the assistant and support him in the future. But on what principle Siri’s business model will be built is anyone’s guess.
Be that as it may, it is obvious that smart devices with Siri are not a product for the Russian market. And it’s not even that Apple and its partners will find it difficult to compete with the alliance of Yandex, Xiaomi and Sberbank, which has stuck to them. The fact is that the non-smartphone version of Siri for some reason does not speak Russian. But, even if she did, there are big doubts about whether our people would buy devices with her on board or not.
Source: AppleInsider.ru — крупнейший сайт о iPhone, iPad, Mac в России by appleinsider.ru.
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