2020 was a difficult year for the entire motorcycle industry, and the time has come for manufacturers to summarize their results in the past twelve months.
BMW Motorrad has released a preliminary report for 2020, stating that it sold during the last year 169,272 motorcycles and scooters.
Although the Bavarian manufacturer emphasizes that this is the second best result in the history of the company, compared to 2019, it sold 3.6% fewer two-wheelers. In addition, this is the first time in the last nine years that BWM Motorrad has not achieved growth.
Compared to 2018, sales results are only 2% better. That year, the Germans sold 165,566 units.
There are no other details in the preliminary report, but it is easy to assume that the global corona virus pandemic is responsible for poor sales.
All in all, 3.6% is not such a big drop, considering what the year was like and especially since BMW Motorrad is a brand that relies heavily on street models.
It will be interesting to see if sporty models, such as the M1000RR and S1000RR and the R18 family cruisers, will be able to contribute to better sales results in 2021.
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