BMW design chief: ‘Biggest changes are yet to come’ – Interview

Adrian van Hooydonk has been working for BMW since 1992, where he has been leading the group’s design departments since 2008. The Dutchman is proud that his peak is yet to come.

BMW resolutely opts for the circular approach, in which recycling plays a central role. What does that mean for the design department? “In any case, that will be an extra challenge. In the past we mainly focused on the emissions during driving, now we also look at the entire trajectory for that. Call it the history of a car, including the design and the This means that in our department we are going to look even more closely at the ecological footprint of each component and each material in order to reduce CO2 emissions in that area too.This is of course not entirely new, since we have been working on the i Vision Circular working, …

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Source: AutoWeek by www.autoweek.nl.

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