In a bold step into the future of in-vehicle entertainment, BMW Group announced a groundbreaking partnership with gaming platform AirConsolethrough which it will introduce a new type of in-vehicle gaming experience, debuting on the latest BMW 5 Series.
Using the AirConsole app, drivers and passengers can enjoy a suite of casual games when the vehicle is parked, turning waiting periods, such as vehicle loading, into fun-filled gaming sessions.
The AirConsole app will not be exclusive to the BMW 5 Series. It is expected to be progressively integrated into other models in the BMW range. This launch is commemorated with a unique gaming-themed BMW i5, showcasing a BMW Group design that visually and technically transforms the saloon into the ultimate gaming station.
Effortless gameplay with a smartphone controller
In this innovative in-car gaming experience, the smartphone is repurposed as the controller. Players just need their phones and BMW’s curved screen to get started. The AirConsole app, once launched in the vehicle, connects the smartphone to the car simply by scanning a QR code on the curved screen. This allows players to be directly immersed in the gaming experience.
This app also supports multiple players simultaneously. Rear passengers aren’t left out of the fun, with the ability to join in during stops. Games can be enjoyed alone or together with other vehicle occupants, encouraging both cooperative and competitive play.
A wide variety of casual games
AirConsole offers a selection of casual games that are intuitive and easy to play. As part of the launch of the BMW 5 Series, players can choose from a variety of game genres including racing, sports, quiz, simulation, strategy, jump-and-run, and puzzle games. The initial lineup of around 15 titles includes “Go Kart Go”, “Golazo”, “Music Guess” and “Overcooked”. This portfolio will continue to expand, promising a wide range of entertainment for BMW owners.
The BMW i5 shows a unique gaming aspect
To celebrate the launch of the in-car games, the BMW Group is presenting a BMW i5 wrapped in unique game packaging. This design immerses viewers in the gaming experience, with large pixels reminiscent of the iconic 8-bit era of gaming. The color scheme is inspired by the various games available on the AirConsole platform. The design includes elements of video game controllers, further emphasizing the innovative use of smartphones as controllers. This visual spectacle encapsulates the spirit of the game, making the BMW i5 a testament to the fusion of automotive design and gaming culture.
In a world where technology and mobility are increasingly intertwined, this partnership between BMW and AirConsole signals a forward-thinking approach to in-car entertainment. As the line between automotive and digital experiences continues to blur, BMW is undoubtedly leading the charge towards a future of in-car gaming.
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