From today, for over a week, we will be able to search and take advantage of the best promotions and discounts, on the occasion of the next shopping festival on this largest sales platform in Poland – it’s time for a hot Black Week at Allegro 2021.
From Monday, November 22, throughout the week until Cyber Monday – November 29, Allegro is to host a lot of promotions and discounts of up to 70% of the starting amount in the most popular sales categories, such as electronics, home and garden, fashion, children’s products and many others.
I think that everyone willing will find something for themselves among them, just like in previous editions of Black Week on Allegro, where many people have found interesting promotions, and many sellers have recorded sales increases that are unprecedented in other periods of the year.
Aleksandra Sroka-Krzyżak, Strategy Director at Allegro:
Every year we increase the scale of the campaign, and these are also our plans for 2021. The results of last year’s festival show that it is not only marketing, but real benefits for sellers and buyers. Sellers who joined Black Week on Allegro in the previous year recorded higher sales – about 250-300% more items sold than on an average day. Those whose offers had the Allegro Smart free delivery option gained even more! It’s also worth mentioning that 80% of our Black Week specials sales came from external sellers who are typically small to medium sized businesses.
As many as 90% of respondents in the survey conducted by SW Research declared that they managed to get a good discount at least once during Black Week, and the same number of people admitted that they had bought something in Black Week not because of a real need, but an extremely low price. the price in this period on the selected product.
For this reason, as many as 35% of respondents intend to follow promotions appearing throughout the week. People who focus on promotions only on Black Friday or Cyber Monday are slightly smaller, because 22%. Noteworthy are also declarations regarding online purchases during this period – 30%, 20% only stationary, and half of them will decide to participate in Black Week both online and in stationary stores.
Importantly, Allegro managed to overcome the main inconvenience, according to many buyers during this promotion and discount period, namely the lack of transparency in the way they are communicated.
Allegro makes sure that the prices offered at Black Week are attractive and the discounts are significant. We have put in place many solutions to make sure the prices are fair. One of them is the way of communicating the original price of offers that have already been on our platform. We show the average for the last 4 weeks, not the last one before the cut. This makes shopping on Allegro more transparent.
What promotions should you expect this year? According to the respondents, most of them will be available in the fashion category – 47.6%, household appliances and audio / video devices – 47.5%, electronics – 46.4% and cosmetics and perfumes – 32.3%.
How is it actually in this year’s Black Week on Allegro?
List of selected promotions available from Monday
For your convenience, we have collected for you two TOP5 sets of the best promotions available on Allegro Black Week – from Monday and Tuesday. There is no iPhone 11 among them, which went away at an express pace.
|Product name on Allegro||Allegro Black Week – products on sale available from Monday 22/11||the final price||Price crossed out||Reduction|
|Nintendo SWITCH Neon Red & Blue Joy-Con (2019)||Konsola Nintendo SWITCH Neon Red & Blue||PLN 1 099.00||PLN 1,379.00||PLN 280.00|
|TV OLED65C11LB.AEU||65 “LG OLED 65C11 TV set||PLN 5,999.00||PLN 7,999.00||PLN 2,000.00|
|De’Longhi ECAM 23.463.B Czarny||Ekspres De’Longhi ECAM 23.463.B||PLN 1,399.00||PLN 1 799.00||PLN 400.00|
|Set of 3 x Nappies Pampers Premium Care 4 Maxi Mega Box 104 pcs||Set of 3 x Pampers Premium Care Nappies||207.98 PLN||PLN 311.70||103.72 PLN|
|Barbie Music Producer||Barbie Music Producer||PLN 40.00||PLN 80.00||PLN 40.00|
In the first column, we have included the titles of offers on Allegro to make it easier for you to search for them on this sales platform.
65 “LG OLED 65C11 TV set
As you can see, the highest discount will be the TV 65 “LG OLED 65C11 in this set, the average price of which in the last month fluctuated around PLN 8,000, you can buy it at Allegro Black Week for almost PLN 6,000, i.e. PLN 2,000 cheaper .
I checked the price of this TV to be sure in two popular electromarkets – EURO RTV AGD and Media Expert, where it was also available for purchase earlier for PLN 7,999.00.
Ekspres De’Longhi ECAM 23.463.B
An interesting discount is also available when buying a De’Longhi coffee machine, which was discounted from PLN 1,799.00 to PLN 1,399.00, i.e. exactly PLN 400, which at this price level is quite a promotion and an opportunity.
Konsola Nintendo SWITCH
Much cheaper, relative to its price, we will now also buy the Nintendo SWITCH console, which instead of the price of PLN 1,379.00, is available on Allegro for PLN 1,099.00, i.e. almost PLN 300 cheaper.
List of selected promotions available from Tuesday
|Product name on Allegro||Allegro Black Week – products on sale available from Tuesday 23/11||the final price||Price crossed out||Reduction|
|Amazfit 2 Stratos black||Amazfit 2 Stratos Smart Sports Watch||PLN 199.00||PLN 549.00||PLN 350.00|
|KitchenAid Food processor||KitchenAid Food processor||PLN 1,699.00||PLN 2 399.00||700.00 PLN|
|Lego Duplo freight train||Lego Duplo freight train||PLN 239.00||PLN 439.00||PLN 200.00|
|Mi Robot Vacuum Mop Pro White||Mi Robot Vacuum Mop Pro||PLN 949.00||PLN 1 199.00||PLN 250.00|
|Samsung QE65Q80AATXXH Qled TV||65 “Samsung QE65Q80AA Qled TV||PLN 3 799.00||PLN 4 799.00||PLN 1,000.00|
Equally interesting promotions will join Black Week on Allegro starting tomorrow, here we also share our TOP5 of the best of them.
Televisions are one of the most frequently purchased household appliances / electronics in this period, so it is not surprising that the largest reduction on this list in the form of a Samsung TV is again. From tomorrow, we will buy it at a price lower by as much as a thousand zlotys.
In turn, the KitchenAid kitchen robot will be available on promotion for PLN 700 cheaper, Smart sports watch Amazfit 2 Stratos – PLN 350 cheaper, Mi Robot Vacuum Mop Pro – PLN 250 cheaper, and the Lego Duplo freight train cheaper by PLN 200.
So there is a lot to choose from among the promotions available at this year’s Black Week on Allegro. I believe that each of you, among those who refrained from shopping until this period, will now hunt for interesting promotions on selected products.
The article was created in cooperation with the Allegro sales platform.
Source: AntyWeb by antyweb.pl.
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