Binggrae Yoplait Toppings surpassed 40 million cumulative sales

Binggrae announced on the 23rd that the cumulative sales of’Yople Topping’, a flip yogurt product launched in 2018, exceeded 40 million units.

Flip yogurt is a product that can be eaten with additives such as nuts and cereals in yogurt, and has grown from a market size of 30 billion won in 2018 to about 70 billion won. Accordingly, despite various latecomers entering the market, Yoplait Topping continued to grow with annual sales exceeding 10 billion won.

Yoplait Topping expanded its lineup by releasing’White Chocolate & Cookie Crumble’ in addition to the existing’Dark Choco’,’Oat & Apple Cinnamon’,’Pretzel & Choco Chunk’. Yoplait Topping White Chocolate & Cookie Crumble is a product inspired by white chocolate and cheesecake popular in dessert cafes.

On the other hand, Yoplait Topping will hold the’Yople Bok Topping’ Instagram event until early February next year. It is an event in which the character’Topping Guy’ sends products such as iPhone 12 and AirPods via DM by uploading a photo of Yoplait Topping product purchase certification on Instagram.

An official from Binggrae said, “I think the increase of single-person households and the growth of the convenience food market are the factors for the growth of the flip yogurt market.” .

Reporter Seo Hee-won [email protected]


Source: 전체 – 넥스트데일리 by www.nextdaily.co.kr.

*The article has been translated based on the content of 전체 – 넥스트데일리 by www.nextdaily.co.kr. If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!

*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.

*We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!