Binggrae announced on the 23rd that the cumulative sales of’Yople Topping’, a flip yogurt product launched in 2018, exceeded 40 million units.
Flip yogurt is a product that can be eaten with additives such as nuts and cereals in yogurt, and has grown from a market size of 30 billion won in 2018 to about 70 billion won. Accordingly, despite various latecomers entering the market, Yoplait Topping continued to grow with annual sales exceeding 10 billion won.
Yoplait Topping expanded its lineup by releasing’White Chocolate & Cookie Crumble’ in addition to the existing’Dark Choco’,’Oat & Apple Cinnamon’,’Pretzel & Choco Chunk’. Yoplait Topping White Chocolate & Cookie Crumble is a product inspired by white chocolate and cheesecake popular in dessert cafes.
On the other hand, Yoplait Topping will hold the’Yople Bok Topping’ Instagram event until early February next year. It is an event in which the character’Topping Guy’ sends products such as iPhone 12 and AirPods via DM by uploading a photo of Yoplait Topping product purchase certification on Instagram.
An official from Binggrae said, “I think the increase of single-person households and the growth of the convenience food market are the factors for the growth of the flip yogurt market.” .
Reporter Seo Hee-won [email protected]
Source: 전체 – 넥스트데일리 by www.nextdaily.co.kr.
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