Bild cooperates with Sportradio Germany

The football podcast from Bild in cooperation with Sportradio Germany

The picture football podcast “Phrasen Mäher” has established itself as a fixture among football fans. The podcast now has a permanent slot on Sportradio Deutschland.

A new episode of the format moderated by Bild reporter Kai Traemann can be heard nationwide on DAB+ and IP stream every Friday at 1 p.m. This linear podcast concept is based on a content partnership recently concluded between Axel Springer Audio and Sports radio Germany. The first episode of the live program will air next Friday, April 22nd.

The picture football podcast “Phrasen Mäher” offers a relaxed but intensive talk with the most interesting minds in the Bundesliga and unedited answers from the stars. Completely without flat sayings and the usual phrases of the football world – that’s the claim of the show.

The guests of the now 77-episode podcast series recently included DFB director Oliver Bierhoff, referee Manuel Gräfe, Cologne coach Steffen Baumgart, ex-Bundesliga professional Gerald Asamoah and HSV legend Horst Hrubesch.

“Authentic, personal interviews are one of the pillars of the Sportradio Deutschland program and the ‘phrase mower’ is therefore an optimal addition at the very highest level”

“We see ourselves and our listeners as real sports fans and are therefore particularly pleased to not only have another competent voice in the program with Kai Traemann, but also a passionate football fan with the necessary instinct for the right mix of information and entertainment.” Alexander Fabian, head of programming at Sportradio Germany

Apart from the linear transmission, the podcast “Phrasen Mäher” can be accessed at any time on the usual audio platforms: Apple, Spotify, and more.

Read more about the growth in the audio market on DIGITAL TELEVISION.

Those: Sports radio Germany


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