Betclic sponsors Portuguese football team to “give greater visibility” to the sport in Portugal (with video) – Meios & Publicidade

By Pedro Durães on September 10, 2021

“American football is a sport known worldwide and its exponential growth deserves that teams start to be recognized as an integral part of this sport”, justifies Miguel Domingues, communication director at Betclic. Sponsorship of the Portuguese team Lisboa Lions, headquartered in the Clube Desportivo de Olivais and Moscavide Complex, was the way found by the online sports betting platform to “give greater visibility” to the sport and to the NFL itself in the Portuguese market at a time when a new season of the North American League.

“Lisbon Lions, being the winning team that they are, represent everything Betclic believes in. The spirit of delivery of this team is remarkable and that’s why we wanted to make a touchdown between a true giant of national American football and Betclic, which is increasingly seeking to support and enter more sports, thus covering a large part of the national panorama at a sport level”, continues Miguel Domingues. The partnership marks the debut of the betting platform on the sponsorship of the sport in Portugal, being the first of a series of initiatives developed with the aim of increasing interest in American football among the national public.

Other initiatives will include the launch of the American Football for geeks section, where, assuming that it is a sport still little known on this side of the Atlantic, the rules of the game will be explained in a basic way, along with weekly tips for the main game of the journey. Through this item, a trip for two people will also be offered to watch the Miami Dolphins x Jacksonville Jaguars, the NFL London game, an initiative to promote the sport in Europe, which will take place on October 17th at the Tottenham Hotspur stadium. For February, the month of the Super Bowl, a physical event is promised to be organized by Betclic for what is one of the most watched sports broadcasts globally.

To communicate the sponsorship of the Lisbon Lions, a film was created, produced by Guilherme Cabral, in which the football team and the betting platform team appear side by side, with the players from the capital’s club traveling around the city until they arrive to Betclic offices for the final touchdown: the signing of the partnership contract.


Source: Meios & Publicidade by www.meiosepublicidade.pt.

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