The influence marketing of the Bepanthene brand will be handled by Companhia das Soluções. The agency will be in charge of defining the strategy for digital influencers, as well as the relationship management and digital activations of the Bepanthen Baby and Bepanthen SensiControl dermocosmetic products. The objective will be to “take the first steps” in the area of influence marketing, considered the “big bet of the brand for this year” in the words of Rita Lobão Serejo, senior activation manager at Bepanthene in the Portuguese market.
“We are very excited about this digital challenge, which will be built together with the Bepanthene team. A challenge that we face with great responsibility given the notoriety and credibility of the Bepanthene brand in Portugal ”, underlines Sónia Pereira, the agency’s founder and CEO.
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