Ben Cristovao a Projekt Puma Heroes — LUXURYMAG

Global sports brand PUMA starts in collaboration with a famous singer I am Cristovao Project PUMA HEROES and thus give beginning creative people the opportunity to show what is in them and start their career in their dream field.

Ben da Silva Cristóvao, known under the stage name Ben Cristovao, is a Czech singer, songwriter, athlete and actor who was in 2021 with the song Omaga nominated as a representative of the Czech Republic at the Eurovision Song Contest 2021 and reached the second semifinal. As the new ambassador of the PUMA brand, he stated: * “I know how difficult it is to establish oneself in the industry as a complete newcomer. At the beginning, I was given the opportunity to show my talent and I want to give the chance to others. I know that a lot of people know great things, they are mega creative and creative and have luxurious ideas, but they just don’t believe that much, or they didn’t get the opportunity they would like. Together with PUMA, we therefore address all enthusiasts whose dream is one day to make a living from what they enjoy. We want to help them develop their superpowers. I’m looking forward to what we can come up with together! ”*

As part of PUMA HEROES, four young talents from areas such as photography, video production, design, styling or make-up will have the opportunity to develop their skills. Together with Ben, they are implementing their own ideas directly for the PUMA brand and their works will be on display on the web and social networks. The four selected will also receive their own profiles on the project website with examples of their work. These will serve as a portfolio and help them start a career in the field and gain new contacts.

Katarzyna Weslawowicz, Head of PUMA Marketing in Eastern Europe, added: “Today’s young generation lives directly by creating videos and creative content. On TikTok and Instagram, everyone becomes a creative person. Through the PUMA HEROES project, we want to give young people the opportunity to develop in what they enjoy and to establish themselves among professionals. ”

zdroj photo: PUMA


Source: LUXURYMAG. Móda a módní trendy. 2018. by www.luxurymag.cz.

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