Become a SEA professional in one morning

At the Digital Bash on October 4th, five industry insiders will give you practical tips on the subject of SEA so that you can reach even more people with your ads in the search in the future. Register now for free so you don’t miss any insights!

Would you like to optimize your search engine advertising and thus reach your target group more effectively and better than ever before? Then be there Digital Bash – SEA am 4. October from 9:30 a.m and get interesting tips and insights from our five experts on topics such as ad effectiveness, discovery ads vs. display ads, budget planning for ads and Amazon ads. Gather new inspiration and take various learnings from proven industry insiders with you!

Get live access and recording now!

And best of all: You can participate from wherever you want. Whether in the office, comfortably in the home office or from the couch – with a laptop, tablet or smartphone you are there.

Our speakers at the Digital Bash – SEA

The morning starts after the introduction by our moderator Michelle Sobek, with twice the power of clicks digital. Nadine Indorf and Stephanie Pichler show you why it could be worthwhile for you to use Discovery Ads. Compared to the display format, these are used less often, although the discovery format also has a very high reach and conversion potential. Nadine and Stephanie go through the campaign creation step by step with you, name quick wins and report on their experiences.

Then continue with Alexander Malchow. He is a Strategic Account Consultant at Smarketer and in his presentation “How to burn money fast (online) – how to successfully burn a lot of money with ads quickly and effectively” he will give you tips on how to use ads sensibly to achieve your goals. Alexander also shares his know-how on budget planning and ad timing with you.

In addition to performance indicators such as costs and ROAS, Google Ads offers other exciting insights such as ad effectiveness. Laura Nelle, Senior Specialist in Performance Marketing at Projecter, explains the potential behind this metric and why you shouldn’t neglect it. It also shows you how you can increase the visibility of your ads through targeted optimization.

You can find out why you will no longer be able to get past Amazon Ads in online marketing Dr. Florian Nottorf. He is Co-CEO and Co-Founder of the ABOUT YOU subsidiary ADFERENCE. In his presentation you will learn why Amazon Advertising is so relevant and why it is becoming more and more important. He shows you how you can fully exploit the advertising opportunities on Amazon and how you can take your advertising game to the next level with the help of a very specific ad type.


  • 9:30 a.m. – 9:40 a.m.: Opening Digital Bash – SEA
    Michelle Sobek | Business Development Managerin |
  • 09:40 – 10:10 am: Discovery ads – the underestimated display outperformer?
    Nadine Indorf | SEA Trainee| clicks digital
    Stephanie Pichler Senior SEA Manager | clicks digitally
  • 10:15 am – 10:45 am: How to burn money fast (online) – how to quickly and effectively burn a lot of money with ads
    Alexander Malchow | Strategic Account Consultant | Smarketer
  • 10:50 a.m. – 11:20 a.m.: Better visibility through ad effectiveness in the SEA – why you should not neglect this key figure
    Laura Nelle | Senior Specialist Performance Marketing | Projecter
  • 11:25 a.m. – 11:55 a.m.: Why you will no longer be able to avoid Amazon Ads in online marketing
    Dr. Florian Nottorf | Co-CEO & Co-Founder | ADFERENCE
  • 12:00 o’clock: Key takeaways and conclusion
    Michelle Sobek | Business Development Managerin |

Get live access and recording now!

The number of participants is limited to 2,500. Secure your access now to take the multifaceted insights from the varied program with you. Be there and get your ticket now for the knowledge advantage in the digital industry Digital Bash – SEA von

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