Even before the official birth of the Stellantis group, the one that will soon arise from the merger of FCA and PSA, the brand that will have a leading role can already be chosen: we are talking about Jeep which at the moment seems to be the brand with the most potential on all markets.
The prerequisites for this possible Jeep supremacy are solid and visible to everyone, starting with the global spread of the American brand, appreciated and known practically in every part of the world.
The world-famous off-road vehicles
Synonymous with specialist off-road vehicles and unstoppable SUVs, the Jeep brand is among other things the only one in the entire Stellantis group to historically focus on off-road vehicles and 4x4s, a significant added value for markets where the roads are not always perfect.
As it reminds us Automotive News Europe, unlike Chrysler and Alfa Romeo which pose more doubts than certainties about a rosy future within Stellantis, Jeep is also the only brand of the FCA group to have factories in the United States, Mexico, Brazil, Italy, China and India . In short, a true global brand in a bouquet of local brands in which the international recognition of Alfa Romeo and Maserati and, in part, of Citroen and Peugeot stands out.
Waiting for the baby Jeep
Added to this is Jeep’s particular momentum towards the renewal of the range, with an unmodified 2018-2020 industrial plan that provides for the launch of eleven models in four years.
Much awaited in Italy as well as in the rest of Europe and South America is in particular the Jeep B-SUV, the baby off-road vehicle to be positioned one step under the Renegade and which will be produced in the Polish plant in Tichy.
Even more strategic on a global level is the Jeep Grand Cherokee L which will serve to consolidate and increase the sales of the American brand in the USA, but especially in the Middle East and Australia where seven-seater SUVs are very popular.
Electrification is also fundamental
We remind you that the Jeep Gladiator pick-up, the seven-seater Grand Cherokee L, the Grand Commander for China and the restyling Jeep Compass on some markets have already been presented.
From now to 2022 we should instead see the debut of the aforementioned B-SUV, the new Jeep Renegade, a brand new 7-seater Compass, the new Cherokee and the gigantic Wagoneer and Grand Wagoneer.
Equally decisive is the electrification plan for the entire range, which passes from plug-in hybrid to pure electric. In particular, zero-emission versions of the new Renegade and new Cherokee are planned.
Jeep brand dealerships only
Not to be forgotten is the great development plan of the exclusive Jeep dealerships which, starting from the United States and then to the rest of the world, will break away from the other brands of the Italian-American French group.
The contribution of Mike Manley will be decisive in this, as he always emphasizes Automotive News Europe, who in his new role as head of Stellantis’ American activities will also be able to rely on his experience in managing the sales network dedicated only to Jeeps.
*The article has been translated based on the content of Motor1.com Italia – News by it.motor1.com. If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!
*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.
*We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!