Baťa launches gifts with perfect parameters and overlap on the Christmas market: B by Lada

Source: Courtesy of Lady Vyvialová

And how did the merger of the Czech established brand with the Czech designer Lada Vyvialová, known mainly for her work with nano materials, come about? And what exactly can we look forward to now?

Source: Courtesy of Lady Vyvialová

At first glance, the whole story of cooperation began quite ordinary and, due to the conditions at the time, also somewhat impersonally. Fashion designer Lada Vyvialová and its Creative Platform accepted the invitation to meet with the Baťa brand team, and the meeting itself took place in veils and after previous testing at the height of the coronavirus wave. However, the reason for the meeting was already a little friendlier. Inventing a Christmas gift that will last is original and yet fully functional and meets everything we imagine under the word luxury. A quality product that you won’t find anywhere else. A product with high exclusivity resulting from the author’s approach and a very limited series. Originality in all aspects, which tells the recipient: “I’m thinking of you.” And exactly so, listening to a song from Oasis, without any complicated presentations, dates and briefs, a 100% Czech fashion collection of Baťa by Lada accessories was created, which conveys a clear message. Let’s stop whining, life goes on and we with him.

Source: Courtesy of Lady Vyvialová

Cooperation that matters, the soul (and moreover, it suits)

Designer Lada Vyvialová and the Creative Platform team build on quality, manual processing and respect for life around us. They work hand in hand with philosophy slow fashion and believes in clothing minimalism, quality materials and responsible production of sustainable clothing. As the designer herself says, she and her team take part in projects that make sense and their visions and goals understand each other. Therefore, together with the Baťa brand, she designed a limited unisex collection of hats and neckties. The part is made of a patented knit, modified by technology using functional antibacterial nanoparticles and original graffiti prints, the other part is very luxurious, minimalist and made of the highest quality 100% wool processed by the ancient technology of treatment of semi-finished products by felting. Everything completely made to the smallest detail in the Czech Republic. The collection is designed to be unisex, variable and able to be worn by all generations.

Source: Courtesy of Lady Vyvialová

Author’s design with a reflection of the present

Baťa chose just such a path of cooperation with Lada Vyvialová mainly because she wants to reach her customers in the future through cooperation with Czech designers who design quality, luxury products. The goal is to combine progressive and traditional material into one. The modernity of the nano material and its connection with the original print, which has an overlap and can be used to wear it in many ways. The exclusivity of the product is also underlined by the author’s solution of the gift packaging and label, including the logo. Hats and cravats were created in several variations and it is up to you who you choose for yourself and which you will want to dedicate to your loved ones, for example under the tree. The certainty is that you are donating a quality, sustainable product that reflects the present, but will last in perfect condition for much longer than one or two seasons.

B by Lada Nano neckerchief, price 1599 CZK – Source: courtesy of Lady Vyvialová

Source: MODA.CZ – Pánská móda, dámská móda a vše ze světa módy by

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