Bank Hapoalim: How do you run a business importing furniture and accessories for the home?

Increase in parcel deliveries to grandparents / Bianca Hoover

“I set up our chocolate shop in the center of the Carmel with the owners of Eyal Shevav 16 years ago, and ten years ago we expanded and turned it into a store selling gifts and designs for the home. On one side are quality chocolates of all kinds from Israel and the world, and on the other side. We have another gift and design store in the downtown area, but it’s still closed. Until the Corona arrived, four girls worked here, but in the first closure I had to fire two of them, and I took two out.

“At the beginning of the first closure we did not work, but then inspectors from the municipality told us that we were defined as an essential business for selling food, so we could open according to the instructions of the purple mark. So we opened, but there were no customers, because everyone was in closure. Adults, and many of them were afraid to leave the house because they did not yet know the virus.But we kept in touch with customers, we announced on Facebook that we are open and if anyone is afraid to come to us, then we have our regular courier to bring them deliveries and packages to the house.

“In the two weeks since the end of the third closure, there has been an increase in sales and orders. Here I greet every day that I am a street shop and not in a closed mall. People leave the closure and feel they need some change – new furniture or chocolate they dream of. People do not travel abroad.” To and do not go on vacations, so they need compensation instead. There are a lot of customers who send for example pampering packages to grandparents, which they have not seen in a long time. In retrospect, the Corona period only strengthened the importance of a delivery service and Internet marketing and advertising, because without them you would not be able to promote your home business. “

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The author is the owner of “Chocolate – Chocolate Boutique Stores”. 125 Hanassi Blvd., Haifa. Tel: 052-3447104

Bianca Hoover (Photo: Private)

Online design in front of the customer at home / Estri Tel

“The business was established 20 years ago in Kibbutz Mahanayim, and two and a half years ago I bought it together with my partner Inbal Akrish. It is an impressive 400 sqm hangar, which has everything Morocco has to offer – from traditional cups and utensils, through bars, home and garden furniture, Traditional tools and ending with clothes, shoes and fashion accessories. We are in the far north, but because our business is unique and the atmosphere is cool, it turns out that many customers from the center and south of the country who travel in the area combine this with a visit to us.

“In the first closure, we took the workers to the IDF, but since then we have returned them. We realized that if we want to survive, we need to do work online. We had a small sales site that we set up before, and during the Corona period we upgraded it significantly. We invite a photographer to photograph the items, and we describe them and record the prices. We are very active on Facebook and Instagram and also do collaborations with celebrities. Later we added a new service – online design. The client photographs the house in a video, sends it to us and we advise how and with what it is worth designing.

“Expanding services during this period is an urgent need, because customers no longer come to the door of the business. So we developed other methods. For example, instead of one courier we dealt with small, we now work with courier mail and operate a special courier for furniture and large accessories. It’s just that all our business development has stopped in the last year. There are imports from Morocco and we are in touch with the suppliers there, but it’s not like it was until the Corona, when we would physically fly to Morocco and fill the container ourselves with things we bought from market walks or acquaintances with other suppliers. So that we can move forward in this respect as well. ”

The author is a co-owner of “Moroccan Fantasy”. Kibbutz Mahanayim. Tel: 050-2766965

Estheri Tal Moroccan Fantasy (Photo: Private)Estheri Tal Moroccan Fantasy (Photo: Private)

Allow self-collection for a discount / Omar Hermoni

Bianca from Chocolate is recommended to set up a sales website – not only for the days of the Corona, but as a sales channel to increase business sales on a daily basis. On the business page on Facebook, I did not see packages and / or offers for deliveries. According to her, she kept in touch with customers through Facebook, but a distinction must be made between a post to which only about 8% of those who liked the site are exposed, and sponsored advertising that is precisely segmented and reaches a much larger number of potential customers. Since a significant portion of the business’s customers are older people and are apparently unskilled in digital media, I recommend distributing pliers in the neighborhood’s houses with attractive offers and shipping details.

Girls from Moroccan Fantasy actually has an invested sales website and also a reputable Facebook page. It certainly gives the impression that they do not allow the restrictions of the closures to eliminate their business. Their new offer – online design in front of the customer at home – is creative, and I hope it also manages to help them. My tip for the business is to allow travelers in the north to “self-pick up” from the place for a discount, to encourage them to incorporate this into their Galilee finger recreation.

The writer is a business consultant

Omar Hermoni (Photo: Private)Omar Hermoni (Photo: Private)

Additional income from solar energy / Orit Fried

Common to all the businesses that managed to get through this year in peace and even successfully, is that they were able to adapt to the period. Since we could not leave the house and walk between shelves in stores but had to make purchases online, the businesses that managed to increase and upgrade the sales network that would not require leaving the house, benefited – they continued to enjoy sales and even increased customer base, specialized in digital sales via the Internet and leveraged social networks.

The current period requires businesses to manage a tight cash flow in order to be prepared for challenging days, as we experienced this year. Now is the right time to take advantage of the period and check out additional sources of income adapted to the changes. For example, examining target audiences and appealing to new audiences, selling knowledge and experience in the business by lecturing and marketing in the media or even investing in solar energy by utilizing available roofs (at home, in the economy and in business) to set up a solar system through convenient bank financing.

The author is the director of the business department at the Hatzor branch of Bank Hapoalim

Orit Fried (Photo: Private)Orit Fried (Photo: Private)

Against the background of the ongoing struggle in the economy with the Corona crisis, Maariv and Bank Hapoalim in a special section, which aims to reveal and accompany business stories from various industries, and provide knowledge and guidance for optimal coping in times of crisis and uncertainty. Every week we will present you business stories from different fields and regions, along with professional tools and tips on how to succeed in business and finance during this challenging period. The information is correct at the time of publication, and does not constitute advice or a substitute for advice that takes into account the needs of each person and is tailored to him personally.

The foregoing does not constitute a credit offer, granting a loan and / or deferral of payments subject to the approval of the Bank and its terms. Failure to repay the loan may result in a charge on arrears interest and enforcement proceedings.


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