Back on the German market after 10 years

State of Art is back on the German market. A decade ago, the then owner decided to focus more on the Belgian and Dutch markets, but now the Dutch menswear brand is back as “one of the strongest menswear brands in the Benelux” and ready to invest in the German market, said sales director Jort Jeursen. to Fashion United. For that, the company wants to work with “local heroes in the cities and towns”.

Before the brand disappeared from Germany, State of Art worked with about 400 wholesale partners. Now, ten years later, everything has to be built “step by step with the right partners”, according to Jeursen. The brand shows its collections to German wholesale partners in the showroom in Düsseldorf.

State of Art currently works with 25 retailers, such as men’s outfitter Zur Blauen Hand from Trier. Next year, the number of retailers in Germany will be increased to eighty. To this end, the company also plans to present itself at the Berlin fashion fair Premium. But other international exchanges are also being considered by the company.

With eight seasonal collections per year, the knitwear specialist focuses on “sportswear with an innovative twist”. Here, the products in sizes S to 4XL are aimed at men between the ages of 30 and 50, who choose the brand for its offerings of “color, trend pieces and established basics,” according to Jeursen. The polo shirts and tricot shorts are particularly good in the summer and the melange knits and “Car Jacket” blousons in the winter.

The brand’s polo shirts range from 59.95 to 109.95 euros, the shorts from 69.95 to 99.95 euros and the jackets from 169.95 to 349.95 euros. In addition to clothing, the range also includes accessories such as belts, headwear, socks, bags and luggage.

State of Art AW21 Collection | Photo: State of Art

Over State of Art

State of Art was founded in the Netherlands in 1987 by Albert Westerman, whose family has been working in the clothing industry since 1936. The brand has 46 stores, an online store and works with more than six hundred retail partners. In addition to the domestic market and the expansion into Germany, the company also wants to be active throughout Europe.

In 2020 State of Art achieved a net turnover of 40 million euros. The brand has 120 employees in the Netherlands and 60 in Belgium. The majority stake is in the hands of the Dutch investment company Quadrum Capital.

This article was originally published on Translation and editing into Dutch by Marthe Stroom.

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