The BacanaPlay launch campaign, signed by FCB Lisboa, has already started. The agency is responsible for naming, branding, concept and launch campaign. The campaign is present in TV, digital and billboard network.
According to Edson Athayde, CEO and CCO of FCB Lisboa, “it was an extensive job until we got here. From the name, which needed to make sense across the Portuguese speaking space, to the communication platform and its different touch points ”.
“All communication points to the same concept of escape from the boredom of everyday life and reinforces the brand’s position as the most fun and passionate online casino in Portugal”, adds the agency, in a press release.
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