It sounds simple. You create an account on Facebook, Instagram, LinkedIn or another social media platform. You are excited to get started. You share the latest news about your company, give a sneak preview of your latest product… You do everything you can to ensure that the number of likes and followers increases. But all your efforts have little effect and it seems more difficult than you imagined. How is that possible? You might be making one of these common social media mistakes.
Get a good foundation…
Social media channels are powerful marketing tools for promoting your company, your products or services and connecting with your target audience. Provided you use it in the right way. The basis is a social media plan and strategy in which you look at the purpose and for whom you use social media. Without a strategy, it often remains with nice messages that yield little.
…and avoid these common mistakes
When the basics are clear and clear, you can get started. And there are a number of points to keep in mind. Red Website Design has visually listed 12 common mistakes on social media for you in the infographic below. Whether you are a starter or have been active for several years, it does not hurt to consult this overview every now and then to see if you are on the right track. Think of it as a mirror you hold up to yourself to avoid “blunders,” such as posting messages that are full of spelling mistakes or not responding to questions from followers. Whether using hashtags too much, using your accounts as a broadcasting channel or not providing a mix of different content, such as videos and infographics.
Are you curious about all 12 common mistakes when using social media for your company or brand? Then scroll down to view the infographic. Click on the image for a larger copy.
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