For years, email marketing has been a popular form of marketing to reach your target audience directly. Both to approach your existing customers and to build new relationships. But in an age of an abundance of spam and consumers who are overloaded with newsletters, it is not so easy to ensure that the recipient actually sees and opens your mailing.
Whether you send a weekly mailing, a follow-up e-mail, an action e-mail or a welcome e-mail: with all the legislation and online protection for consumers, the first concern is to end up in the inbox and not in the junk mail. After all, you want to get to the attention of your target group and preferably that they are triggered to open your mailing. How do you take care of that?
There are several tricks and improvements to apply. Think of the structure of your mailing, the subject line, the use of clear call-to-actions, the texts you write and the use of images.
5 areas of focus
The people of Hubspot and Tiny have developed a checklist with useful points of attention to ensure that your e-mails do not end up in the spam box so quickly. They have visualized this checklist in the infographic below. The tips are divided into 5 areas:
- Set up mailing
- Send to the right people
- Create mailing
- To test
You may not have the right knowledge to implement some tips. Discuss these points with the person who manages your email marketing system to see what is possible.
Are you curious about which points of attention you can work on to ensure that your mailings no longer end up in the spam box? Then scroll down to view the infographic. Click on the image for a larger copy.
Are you a fan of infographics? Then follow the entire Infographic Day series. In this, Bianca van de Keterij discusses a relevant infographic every time.
Source: Frankwatching by www.frankwatching.com.
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