Avito will compete with AliExpress and Ozon

According to KommersantAvito is testing a new model of work. Now this site is a virtual bulletin board and is focused mainly on trade in goods between individuals, but it will try to turn into a marketplace like Ozon, Wildberries and AliExpress.

The new model on Avito is being tested by about 200 companies selling goods. Avito will take a commission from them for each sale, and the service partners are temporarily responsible for delivery. The full implementation of this model is scheduled for the end of 2021.

The transformations will take several years, and within the interval from 3 to 5 years Avito hopes to take one of the leading positions in the Russian marketplace market. Previously, it was possible to buy goods on Avito only for cash (by handing the money personally to the seller or transferring it to his card), but more recently, online sale and delivery with the protection of the buyer from low-quality goods has been available on this site. Delivery is carried out by partners Avito (Russian Post and Boxberry). Sellers often complain about cheating on the part of buyers – they substitute goods, taking advantage of the fact that the delivery service does not check what is being sent back.

The general director of Infoline-Analytica Mikhail Burmistrov believes that Avito is “too late to enter the field of marketplaces”. It will be very difficult for this site to compete with successful services, since they can subsidize sellers the cost of delivering goods to customers and have a wide logistics network that covers the entire country.

Source: iGuides.ru by www.iguides.ru.

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