Austria bans Google Analytics against gdpr: soon there may be bad news for other technology waste in the EU

The Austrian Data Protection Authority has ruled that the continued use of Google Analytics is illegal. The decision is based on a previous decision by EU law to release European data to the United States.

Among other things, the news was reported TechCrunch.

Also read: EU ruling affects cloud services – who pays any fines?

Google has relied on the Privacy Shield arrangement in the disclosure, even though EU law ruled it to be illegal in 2020. The court finds that US intelligence violates the data protection rights of EU citizens.

The decision in Austria is based on appeals to the court. They have been organized by noyb, a European organization that promotes the protection of citizens’ data.

According to the organization, the Austrian decision could have major consequences throughout the EU. Now noyb is waiting for similar decisions in other countries.

Google is expected to appeal the decision down to the EU level.

In the long run, noyb estimates that Google, Facebook, and other U.S. technology waste have two options. Either they change their operations so that at the basic level, the operations abroad also meet data protection requirements, or American companies agree to retain the data of foreign users outside the United States.

Source: Tivi by

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