Audiences of the week: TVI goes down and SIC reinforces leadership – Meios & Publicidade


In the last week, the daily television consumption per individual dropped again, and in a more accentuated way, falling by about 10 minutes compared to the previous week, thus standing at 5:13m daily.

SIC is back to weekly leadership among FTA channels, in a week in which it strengthens its audience share, unlike TVI, which drops its share and once again lags behind SIC in the weekly data. RTP1 has a minimal variation, of just one tenth and this week has a 9.9% share, SIC increases its weekly share to 17.1%, and TVI drops significantly and now has a 15.7% share. share. The Cabo offer reinforces its value and reaches a 40.8% share, surpassing the 40% weekly share for the first time since the end of September 2019. Also the Others (which includes time shift viewing, streaming and video /games) shows a growth trend and reaches 14.5% weekly share.

CMTV, CNN Portugal and SIC Notícias continue in the top positions of the cable’s most viewed table, now followed by TVI Reality, Fox and Fox Movies. In the remaining positions we find Globo, Hollywood, Canal 11 and AXN, which this week re-enters the top 10.

Ricardo Araújo Pereira’s comedy show Isto É Gozar Com Quem Works/Especial, from SIC’s Sunday evenings is the leader of the weekly schedule, followed by the soap opera Festa é Festa III – Cruzeiro and the transmission of the game of Champions League/Manchester City X Real Madrid, both from TVI. In the remaining positions are SIC contents: Jornal da Noite and Casados ​​à Primeira Vista III/Special.

In the top 5 of cable, the first four places are from CMTV content: CM Jornal 20h in the lead, followed by Goals: First Half/Boavista X Sporting, Goals: Second Half/Boavista X Sporting and CM Research/Clube dos Horrores. In the last position is the Football broadcast – UEFA Youth League/RB Salzburg X Benfica, from Channel 11.

Fonte: Data Insights/Havas Media  Group


Source: Meios & Publicidade by www.meiosepublicidade.pt.

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