Television consumption in week 1 of 2021 was six hours, a figure significantly below that recorded in the week of New Year.
In the share equation, Cabo’s share fell to 35.5%. Reverse direction presented SIC, reaching 19.3% share. An upward trend was also accompanied by TVI, which registered a 17.8% share. 1.5 percentage points is now the value that separates the Paço de Arcos channel from the Queluz channel. This in a week in which RTP1 continues to present a lower share than the Others (which includes viewing in time shift, streaming and video / games), 12.1% versus 13.0%.
In the most viewed paid channels, the podium does not change, with CMTV in the lead, with an audience of 97,400 viewers / day. In fourth place is Globo. This is followed by TVI Reality, which returns to the top 10. The next place belongs to Fox, which lost two positions. TVI 24 loses a position and now occupies seventh place. Cartoon Portugal, which returns to being the children’s channel with the most audience, is present in the eighth position, ahead of Fox Movies and Disney Channel that close the top of the week.
In domain programming for SIC content. With 19.4% of average audience, the leadership fell to the debate for the Presidentials between André Ventura and Marcelo Rebelo de Sousa, on Wednesday. The debut of Amor, Amor, Monday’s leader, had an audience of 15.4% and occupied the third position in the overall ranking. The end of Nazaré / Second Season, also Friday’s leader, registered an audience of 15.2%.
Goals / Benfica x Tondela / Famalicão x FC Porto, with 330.3 thousand viewers, proved to be the Pay TV program that gathered the most audience between the 4th and 10th of January. Here are other CMTV content. Closing the table is the debate between André Ventura and Marcelo Rebelo de Sousa, broadcast simultaneously by SIC and SIC Notícias, and who was also the cable leader on Wednesday.
Fonte: Data Insights/Havas Media Group
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