Audiences March: SIC and TVI are still separated by nine tenths. CNN Portugal takes the lead in cable – Meios & Publicidade

The analysis of television audiences by the media agency Initiative, which is part of the Mediabrands group, reveals that in March, television consumption in Portugal decreased by 0.2% compared to February 2022, showing that television consumption has remained more or less stable in the latter. month. SIC remains the leading station in terms of audiences, ending the month with a share of 17.5% (0.7 pp less vs. February). Rival station TVI followed the same trend, having registered a decrease of 0.7 pp, with a share of 16.6%. RTP1 managed to maintain its share of 11% in March.

We continue to see an increase in audiences and share in Pay TV channels, up 1.8 pp vs. February, namely in the information channels that cover the conflict in Ukraine. Within this segment, CNN Portugal is the leader with a share of 4.7%, surpassing CMTV (share 4.1%) and SIC Noticias, which still managed to increase its share to 3.3%, 0.8 pp more than in February. In the remaining universe of Pay TV channels, the share remained stable in relation to the previous month.

In March, the most watched programs were sporting events, namely the qualifying matches for the 2022 World Cup – Portugal x Macedonia and Portugal x Turkey, which registered a share of 51.4% and 41.9% on RTP1, respectively. This month, football secured the top three places in the ranking of the most watched programs, including the Portuguese Cup and Champions League.

The remaining ranking is disputed by TVI and SIC, with emphasis on the broadcast of Big Brother Famosos – Novos Concorrentes, leading with 1 million 327 thousand Portuguese people watching, respectively. Also noteworthy was the special broadcast of Isto É Gozar Com Quem Works, on March 6, which reached 1 million 262 thousand viewers.

In terms of audiences by time period, in March SIC managed to lead in more periods than TVI, being ahead at lunch (12:30 pm – 2:30 pm), in the afternoons (2:30 pm – 6:30 pm) and in pre prime (6:30 pm – 8 pm) with a share of 24.6%, 15.5% and 16.9%, respectively. SIC was also the leader in prime-time with a share of 20%, 0.4 pp more than TVI. This already commanded the late nights, mornings and late nights, with a share of 10.6%, 13.8% and 17.2%, respectively. SIC’s Casados ​​à Primeira Vista (16.9% share) ended up dethroning RTP1’s O Preço Certo (16.5% share), with 0.4 pp more

Fonte: Initiative

Source: Meios & Publicidade by

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