Attract those in their 20s to the ‘space’… Catching up with future customers

KT announced on the 15th that it will operate ‘Y Campus’, a pop-up store space for ‘Y’, a brand exclusively for those in their 20s.

KT rented Café Comma in Yeonnam-dong, Mapo-gu, Seoul and showcased Y Campus from the 19th to the 28th. Y Campus reorganized the space with the concept of a university campus. The first basement floor is a university lecture hall, the first floor is a lawn plaza and admissions office, the second floor is a classroom, the third floor is a central library, and the fourth floor is a club hall and an outdoor terrace hall.

Y Campus provides lectures by celebrities and various experience programs to support the growth of those in their 20s.

On the 19th, artist Geolpak, who has recently become popular among those in their 20s, will talk about challenges. There are also scheduled lectures by KT Rolster and comedian Kim Yong-myung, dancer Monica and creator Nudult, short-form creator Nitmol Cash, and CEO Da-in Kim of Mateng Kim.

Those wishing to attend can apply through KT’s app Y-box, and 50 people per lecture will be selected through a lottery. Customers who cannot attend the event can watch it live on the YouTube Y-studio channel.

Experience programs include △Pouring Art Class (an art activity in which acrylic paint is spilled on canvas or paper and captures the texture of paint that happens by chance) △Gardening Class △Character Drawing △Smartphone Shooting and Retouching △Character Illustration △Resin Keyring Class △Steering Class and so on. Details can be found in the Y-box.

In the future, KT plans to operate the Y Campus with various concepts both online and offline for each semester.

KT prepared Y Campus to catch future customers by providing content that 20-year-olds can enjoy in an offline space.

Other telecommunications companies are always operating complex cultural spaces to attract young customers.

SK Telecom has a ‘T Factory’ near the Hongik University entrance in Mapo-gu, Seoul. SKT’s information and communication technology (ICT) services, various classes of crews, exhibitions and concerts will be held.

In recent years ‘

‘, we prepared four concept studios on the first floor so that you could take pictures. In addition, programs such as a photo class taught by a photographer, a photo exhibition by Gijae Han, and a camera rental service are in progress.

Home recording, guitar, LP introduction, tips for using 100% of Apple Watch, and photo editing with A-dot are always available.

LG U+ is operating a complex cultural space, ‘A gap in everyday life byU+’ in Gangnam-daero, Seoul.

Collaborating with various brands, we introduce new themes every month. Lego (BTS Dynamite), Samsung Galaxy, Hyundai Motor Company Ioniq, Apple iPhone, Ottogi, Korea Tourism Organization, etc. were planned to provide communication and experience. This month, they are holding ‘Seventeen Cafe in Seoul’ to commemorate the 8th anniversary of the children’s group Seventeen’s debut. From the 1st floor to the 4th floor of the building, it is decorated so that people can enjoy desserts or coffee while looking back at Seventeen’s main activities, drawing attention.

The cumulative number of visitors to the non-daily life byU+ exceeded 1 million last March, after 2 years and 6 months of opening.

Reporter Jinkyung Lee [email protected]

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