As they do elsewhere


Why is most governments in the world so stupid and not willing to subject their media market to the “invisible hand” of capitalism?

They are doing something completely against business rules. For example, our western neighbors, Germany, protect their media market by all possible means, and their Kommission zur Ermittlung der Konzentration im Medienbereich, i.e. a commission preventing media concentration in one hand, is already intervening when a TV station takes control of 25% of viewers per year. .

Of course, if someone has a whim, they may think that the media market in the West is a self-regulating machine like any other field in the capitalist world. However, as a blogger devoted to the truth and matters important to the media market, I must write that in no democratic country, no responsible politicians allow a free American in the media. In most countries, there are government agencies or some parish committees that rule the media, because the media does not trade in milk and parsley.

In Great Britain there was always the so-called the 20/20 rule, meaning that a television station with a 20% market share cannot have more than 20% of the magazine market. There is, of course, the BBC, which until recently set standards of impartiality not only for the British but world media. It was also some kind of informal regulator. Today, the BBC is doing sideways and there is probably not much left of its former glory. Because everything in this globalized world “worms”

The Canadian Radio, Television and Telecommunications Commission allows 46% of the market for foreign broadcasters. Germany has its iron 30% (max) and 25% at which the procedure to prevent excessive concentration is triggered. In France, no one can own, directly or indirectly, more than 45% of the market allocated to a nationwide television broadcasting license. At the same time, foreign entities are allowed to own 20% of shares in broadcasting stations under the license granted. In tiny Luxembourg, no one can own more than 25% of the local radio stations. The law also prohibits ownership of other radio stations. Spain restricts ownership of television stations to more than 49% for citizens and entities outside the European Union. In the USA, the share of foreign entities in the media was limited by the legislator to 20%.

Each country regulates the media market to a greater or lesser extent for reasons that are obvious to every human being. For world-view pluralism and to prevent situations in which a foreign broadcaster with the majority in the media market pursues the political interest not necessarily of the one who granted the license to broadcast, and not necessarily the interest of those who watch this television with flushed faces.


Source: Salon24.pl: Strona główna by www.salon24.pl.

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