True Wireless Stereo (TWS) bugs have grown dramatically over the past few years, and as the latest Counterpoint Research announces, this trend will continue in the future.
It is expected to be delivered during this year as many as 310 million wireless bugs, which would be an annual growth of about 33%. During 2020, 233 million such devices were sold. According to the report, the largest suppliers in the market are Apple, Xiaomi and Samsung, and it is expected that this will remain in force in the coming period, at least when it comes to quantity. For quality – Sennheiser, Grado, Audio-Technica, Shure, some Bose or Sony…
Great growth in the popularity of TWS bugs
Despite the pandemic – or perhaps thanks to it – wireless bugs were recorded in 2020 growth of as much as 78%! It is not difficult to see the reasons. On the one hand, manufacturers are maximally forcing wireless connections and remove physical connectors which allow users to enjoy better sound quality (like a 3.5mm connector), limiting them to the bandwidth of wireless connections. On the other hand, headphones like this are objective very convenient to wear, some can be worn in the ear all day, and are good for situations where constant communication is important, such as conference situation from home and other communications with colleagues from work and the like.
At the same time, there has been a big shift in the quality of such devices, primarily due to the fact that, after a long time, the big names of the audio world stepped on the market more seriously and offered a handful of solutions that encouraged competition and drastically expanded the choice. Finally, the absence of wires allows free movements without much worry about ruining a cable, plus you can’t wear or break anything (except that the battery runs out over time, but that’s for another story). Wireless bugs have thus become a very popular and sought-after product, with the highest growth recorded by the lower and middle category of these products.
Apple leads the market
When it comes to numbers, most of these bugs on the market are supplied by Apple, which is not surprising since it artificially limits others in terms of functionality that they can offer on iPhone phones, which in turn occupy a huge part of the market. It is expected that this year Apple to achieve market share of about 27%, while far, far behind will be Xiaomi about 9%. Finally, he will be in third place Samsung, about 7% done. Everyone else is noticeably behind the top three.
Source: PC Press by pcpress.rs.
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