For the past 50 years, the Ben Ezer Orchard Company has been preparing in March-December for the delivery of gift boxes departing from Israel around the world, on the occasion of the end-of-year civil celebrations. The company, which specializes in premium citrus fruit delivery, has enriched its box mix over the past 20 years with fine wines and gourmet delicacies such as chocolates from leading local chocolatiers, olive oils, Israeli wineries and a selection of dried fruits – all made in Israel.
This year, the company will design and ship tens of thousands of large gift boxes around the world, weighing about 14 kg each, which will arrive by express service to the doorstep of your home or business. Ben Ezer Orchards’ marketing. “Those who send through us are mainly business companies that want to make their customers, business partners and employees who are abroad happy. Of course, private individuals who want to make friends and family happy also send.”
How did the corona affect the orders?
“Especially this year – after a period in which we experienced social distance and intercontinental disconnect – the demand for gifts wishing a happy new year in the most authentic Israeli language is rising. Get in touch and send gifts. “
As mentioned, the gift boxes are full of citrus fruits that come straight from Ben Ezer orchards: oranges, red grapefruit and pomelo, plus various treats. The cost starts at NIS 229 per box and can reach NIS 600 or more (including shipping), depending on the contents and the destination country. “We send in our unique refrigerated delivery system. There are boxes that are sent in containers and there are in the air, depending on the destination and order. This is already the second year that we are also sending to the UAE,” says Meyer. “The recipients of the boxes are mainly enthusiastic about citrus fruits. These are not citrus fruits that you see in the market or in Europe and the United States. It’s really premium, and people know how to appreciate the quality. “
From the Galilee in love
One of the strongest periods in terms of sending gifts from Israel around the world is, as mentioned, in the run-up to Christmas. “Compared to last year, when budgets were somewhat frozen in favor of gift deliveries at many business companies, this year we are feeling a resurgence,” says Maya Greenberg, marketing director of the Moraz Herbs Group.
The social arm of the brand is the Galilee’s venture, which was established eight years ago by owner Dudi Peled, with the aim of promoting jobs in the Galilee and the periphery and integrating populations with special needs. According to Greenberg, thousands of Galilee’s packages will be sent overseas ahead of Christmas. We work with large companies and the shipments are large, “she says.” We work with high-tech companies, start-ups, banks, government ministries that send packages around the world. The packages are tailored to the customer’s needs, both in price and content, and can range from $ 20-30 to $ 100 and up, depending on content and transportation. Some of the new year invitations made through us have already been launched, and we are constantly in the process of doing so. The packages contain liquors, wines, olive oils, salty spreads, jams, sesame seeds, honey, tahini – all about the purity of products from the Galilee. “
How do you prepare logistically for a period full of deliveries?
“We have a warehouse and a packing house, it’s something we’ve been doing for years. We’re distributing overseas since the brand existed. We have stock, it’s a well-oiled machine. “
Greenberg says: “Just as Galilee’s package manufacturers are among all religions, so are gift recipients. Our customers are not only Jewish communities, but also Christians, Muslims. For all religions and communities. We ship to the US, Europe, the Far East – by air and by sea. “In the United States, for example, we have a digital office that promotes campaigns with newsletters sent to our customer club, and it’s growing and gaining momentum all the time.”
A substitute for the absence of tourists
Products from the Galilee region will also travel abroad for Christmas through the Online Mitzvah Marketplace platform. So that the Americans, and not only them, can purchase products made in Israel at a time when it was not possible to reach Israel, “says Michal Shiloach Gal-Nur, CEO of the Western Galilee Time Association.” Now we are launching a campaign for special packages for Christmas. “The campaign began on Monday in the United States, with mailings to millions of Americans, and we immediately see sales. A campaign will be launched here in Israel as well.”
“Most of our customers,” says Shiloah Gal-Nur, “are private individuals who want to receive and give products that are not available in US writers. There are for example special cases built on olive oils from the Galilee with pottery from a Galilean ceramicist, there is a lovely case of serving utensils with chocolate from Galilee manufacturers, we made a case of a chocolate plate from the Galilee combined with Christmas ceramic decorations by a local ceramicist, there is also a Christmas case for children. Our message is that when you buy from a small business, you are doing a huge thing. These are businesses that used to be built on tourism, and today it is almost non-existent. The cost of the packages ranges from $ 100 to $ 200, including shipping. I also call on business companies to order through us to their customers. Business entities have the option of assembling special custom-made packages. “
Shiloah Gal-Nur points out that the fact that many tourists who like to come to Israel during this period do not arrive means that the desire to receive packages from Israel is growing. “They are happy to consume produce that connects them to Israel,” she says. “For many people, who are not meeting now because of the Corona, this is a great way to send packages from the country abroad with products that can not be found on the shelf in the US. Our expectation is for several hundred packages to be sent abroad for Christmas. We are prepared for orders. Every order that arrives, we immediately produce and ship. We only offer products with immediate production capacity and those that are in stock in sufficient quantity. “
Tahini and olive oil
Indulgences from Jerusalem are also in great demand these days around the world. “Now it’s also November, which is the month of shopping, and people are also preparing with presents for Christmas because they are afraid that because of the corona the transport chain may be delayed,” says Michal Felti, entrepreneur of East Jerusalem goods company – a venture launched by Corona Of boutique products from East Jerusalem to the whole world.
Their audience is diverse, she says: “First of all, there are Israelis who are now traveling abroad and want to bring gifts for friends and family for Christmas. There are those who send the gifts and there are also customers who order from abroad for themselves and their families and business companies from Israel who order Christmas packages for their customers who live abroad, “says Felti. To Jerusalem, while now the Corona is delaying all visits to Israel and the situation is also unclear in their countries. But they still want to feel the atmosphere at Christmas, to taste the oriental taste. “
What, for example, do you offer?
“I have one package that just ‘flies’, and includes halva, tahini and sweets from East Jerusalem. Everything is beautifully packaged with a New Year’s greeting, costing $ 55 (plus $ 15 shipping). There’s another hit: a set of olive oil, olives, and a ceramic bowl .
“Christmas every year is a madness, an explosion in orders, regardless of Corona,” says Chen Koren, owner of the “Box from the Market” project – shipping products from the Mahane Yehuda and Jerusalem markets around the country and the world.
“During the Christmas period,” says Koren, “most of our clients for overseas shipments are business companies that send to their employees or funds that send to their investors, and there are also all sorts of institutions like hospitals and universities that want to make their donors happy. Of course there are also private individuals from abroad who order. We send to the USA, Europe, Kazakhstan and Dubai the unique products of the market like halva, leather, good chocolate, special cakes and jams and also add various handicrafts, with Santa dolls added to each box Klaus, wax candles and Christmas tree decorations. The cost of the packages ranges from NIS 500 to NIS 1,800 per package. For us, God willing, this is a very good time. “
Source: Maariv.co.il – כלכלה בארץ by www.maariv.co.il.
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