Are these specialist books already on your wish list? 13 reading tips from our community

Which professional books will help you take those extra steps next year? Together with the Frankwatching community, we’re compiling the top must-read book tips of 2021 (not in any specific order). To inspire you, to immerse yourself in and to brush up on your knowledge. Are you ready for 2022?

Why successful organizations invest in long-term relationships – Karel Demeester, Sarah Steenhaut, Jan Callebaut

Is marketing the art of manipulating human weaknesses? It’s time to shake off this stereotype. Marketers need to reinvent themselves, argue the authors of this book (nominated for the PIM Marketing Literature Prize). In other words: bye marketer, hello human activator.

Marketing specialist Kim Pot writes in her review that the term gives her the creeps, but she agrees with their view: ‘The writers argue for a more people-oriented approach to marketing. They believe that the essence of marketing is establishing and maintaining human relationships. I couldn’t have said it better myself. Many companies have again made an attempt this year to make their marketing more humane. Corona is a good incentive for that, but we can take many more steps in that direction.’

For copywriters – Roy Ishak

Creative writing book cover.How do you write creative texts if you are not creative yourself? According to Roy Ishak it is a matter of asking yourself certain questions and following a system.

Arjan Jonker tipped the book via our call on LinkedIn: ‘The USP of this book is that Roy not only gives examples (of himself and others), but also explains his own writing method step by step. In this way he demystifies ‘creativity’ as something that depends exclusively on ‘inspiration’.’

In her review of the book, Charlotte Meindersma gives you a foretaste of the approach.

Never normal boekcover.Uncommon Ideas for Leaders Who Won’t Settle for the Status Quo – Greg Verdino

Talking about digital transformation is fruitless. It’s in action, doing the real thing, says Greg Verdino in his book Never Normal. He doesn’t believe in the new normal of the pandemic, he believes in a ‘never-normal’. In 16 blogs he argues for a different mindset.

Read Eric van den Berg’s review here.

Your winding path to more creative thinking, working and living – Vincent Mirck

Play-skills book cover.

Nothing stimulates the brain more than play. But as adults we have forgotten how to do that. Sin! Anyone can be creative, but you have to train those skills.

Kim Pot wrote a review about this book with a few tips that you can start with right away. She explains why this is one of her favorite books of the year: ‘We all have creative abilities, we just have to give them enough attention. How do you do that? Vincent Mirck discusses this in his book playing skills. He puts you to work with all kinds of assignments, with the result that your imagination is stimulated, you think more creatively and you learn to play again. Nothing stimulates the brain more than that. Let those genius ideas come now!’

How to future-proof your company – Jeanet Bathoorn, Petra Iuliano

the 11 best online revenue models‘An inspiring book for knowledge entrepreneurs who want to build an online income stream with their company’, writes entrepreneur Mylène Bouwman about the book.

In her review she already shares 3 revenue models – online membership, online program and affiliate marketing – and why, according to the authors, the success is not only in the revenue model.

Why Preferred Brands Always Win and How You Can Too – Ed Stibbe

Why winners give it all boekcover.Why does someone choose Adidas and not Nike? Why do people keep ordering from Coolblue, while Amazon is often much cheaper? Brand preference is the answer.

‘The secret of the winner lies in knowing the customer’s needs,’ writes Tessie Woestenberg in her review. ‘Know what moves them, what problem you solve for them, what they find important, how you become top-of-mind, and how you stay that way by building a lasting relationship with them. By making smart use of that knowledge, you can also turn your brand into a preferred brand.’ This book has also been nominated for the PIM Marketing Literature Prize.

99 kickass content ideas for social media – Kirsten Jassies

Kick-ass content for social media book cover. A smartphone, creativity and guts is all you need to kick-ass to be on social media. In this book Kirsten Jassies shares handy lists, tips and many examples to tell the best stories on social media.

Eric van de Berg already shares 11 useful apps that you can use for content creation in his review of the book.

How do you get more out of your development? Find out for yourself! – Raymond de Looze

DIY Guru book cover.Raymond de Looze discusses in DIY Guru 12 themes that teach you what drives you, how to get more out of yourself and your career and how to strengthen your relationships with others. Kim Pot discusses one of those themes as a foretaste in her review, namely: pleasant confrontation. ‘De Looze provides a lot of (background) information, tips and exercises with which you can experiment and develop yourself. In my opinion, highly recommended, because the topics discussed are relevant for every professional – think of patterns, meaning and happiness and focus.’

6 paths to new value creation for customers – Patrick van der Pijl, Justin Lokitz, Roland Wijnen, Maarten van Lieshout

Business model shifts boekcover.As a result of the corona crisis, many companies have adapted their business model. Is that temporary? Or is it smart to break new ground? In his review, Bas Verhoeven already discusses 6 important routes you can take if you want to change your business model. Business model shifts has also been nominated for this year’s PIM Marketing Literature Prize.

Mind your own business! – Charlotte Meindersma

Real business cover.You want a stable, healthy company and honest business, a good relationship with your customers and deliver work that you are proud of. How do you do that? Charlotte Meindersma shares tips and experiences in this book to achieve this. It gives you the information to make the right choices for yourself.

Kim Pot is enthusiastic in her review (in which she immediately gives tips on how to get rid of k*t customers): ‘I can be very short about this: every entrepreneur, novice or experienced, has read the book. Real business required. Finally, a book that doesn’t tell you how to do it, but gives you the right information to make choices that lead to success for you. In addition, with this book you have legal information at your fingertips that can be understood, so that you can make laws and regulations work for you.’

From busy to productive and more calm – Björn Deusings

Ready book cover every day at 3 pm.Finishing work every day at 3:00 PM… is it too good to be true? With this book, Björn teaches you to work more effectively, so that you can save time. Students report saving 2 hours with the 7 tips for productivity and focus.

Aaron Mirck already reveals in his review which steps you can take.

Everything you need to know to reach a diverse audience – Hanan Challouki

Inclusive communicationHanan Challouki discusses in her book why companies should put inclusive communication on the agenda, what it is not and what barriers there are to getting started. A company or brand that wants to communicate inclusively must have 3 essential values: authenticity, courage and transparency. Kim Pot discusses what that means in her review.

Kim: ‘This book really opened my eyes. There is much more to inclusive communication than I thought and I felt a little more ashamed as I turned every page. This book shakes you up and will ensure that you really start to understand how to communicate inclusively on the basis of all kinds of practical cases.’

Your Time on Earth and How to Manage It – Oliver Burkeman

4000 weeks book cover.Last, but not least! Productivity expert and Frankwatching author Arjan Broere convinced me that this book should definitely be on this list: ‘In this book Oliver Burkeman states that the average person has 4,000 weeks on earth. By accepting that that time is limited, you start to look more realistically at what you want to do and you don’t feel like you have eternity and therefore don’t have to choose. Recognizing this limitation can liberate you enormously.’

“His admonition isn’t to follow all sorts of productivity tips that promise you’ll be able to finish anything you want; that cannot and will never work. In the book you will read a series of advice that will help you do good work realistically. Think of advice such as keeping a limited workload, becoming good at doing nothing and allowing yourself to do a number of things not or not properly.’

Bonus tips

We received a few nice tips from the Frankwatching community, which I also like to share with you:

  • communication strategy by Will Michels. Helma Schellen tips the book: ‘The content is good. Well described, good investigations, detailed. I think everything in the field of communication is covered in it.’
  • Infodetox by Karen Visser. Judith Berns about the book: ‘For everyone who suffers from the ever increasing information overload.’

Do you have any reading tips? Share them in the comments below.

PS The links to books are affiliate links.

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