The new collection and also the new M pattern referring to the heritage of this luxury house – these are fresh news from the Montblanc brand. A series with the name Montblanc M_Gram 4810 is designed as a unisex and accessories in the form of backpacks, bags, kidneys, wallets and belts in blue and black combination will be enjoyed by both women and men.
History hidden in the letter “M”
The style blurring the differences between women’s and men’s wardrobes has become the center of fashion in recent years. He also became an inspiration for the new collection Montblanc, which presents elegant and modern accessories with excellent functionality and urban feel. In addition to them, the new line also revealed a new logo design. The iconic “M” now appears in a two-tone tone, and we can see in it the geometry and typography referring to the brand’s archive. It is linked to the logo created in the 1920s and may be reminiscent of the Art Deco style, typical of this period of the last century. “What sets our graphics apart from other logo-based monograms is the idea of not building something completely new, but rather transforming existing typography with inspiration.” explains Zaim Kamal, creative director of Montblanc. “The legacy, which covers almost 115 years, offered a great deal of inspiration from which we were able to draw and thus create a model connected with history, but which fully looks to the future. The new design means a connection with the brand community, it is a badge of affiliation, which its wearer can interpret exactly as he wants. “
Give unisex fashion a chance
The usability of the accessories of the new collection is also represented by the associated campaign in which the actor shines Taron Egerton and singer, actor and writer Chen Kun. Together with bags, kidneys, briefcases for documents or sports bags and backpacks, they show that the collection is not only unisex but also universal and can be used for a number of different occasions day and night. Fans of technological innovations will also get their money’s worth, as they can see the new “M” pattern, for example, on Montblanc headphones or on the smart watch dial.
Source: LUXURYMAG. Móda a módní trendy. 2018. by www.luxurymag.cz.
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