Are Facebook and Instagram becoming paid? The new project in a company note

An internal memo of the company released by “The Verge” opens the doors to a new project: New Monetization Experiences.

Advertisements may not be enough anymore. Meta is creating an internal unit within the company to start working on “Possible paid features”the information is contained in a internal memo to the company released by the US newspaper The Verge. The group already has a name: New Monetization Experiences. It should be directed by Pratiti Raychoudhury. Joined Facebook in 2010, Raychoudhury has always been involved in research within the company and she currently holds the position of Global Head of User Research. Before Facebook you worked at Yahoo! and Paypal.

The goal of the colossus led by Mark Zuckerberg would be to start moving your business model from a scheme based primarily on advertising to one in which user subscriptions also come into play. Specifically, with this project, the possibility of accessing paid content on Facebook and Instagram should be created. A step that would be quite significant for the company even if at the moment no Meta summit has yet confirmed the news.

The first drop in revenue in Facebook’s history

In the press reviews on the US Big Tech market there is a word that keeps coming back in recent weeks: recession. The foundations of the Silicon Valley empire have not yet been undermined but more and more often there are signs of an economy that after a long phase of expansion is beginning to show some cracks. On July 27, for the first time in its history, Facebook reported a decline in revenue over the course of a quarter. The figure is minimal, we are talking about just 1 percent in front of 28.8 billion dollars in revenues and 6.7 billion dollars in profits.

But this first downturn goes hand in hand with other company decisions that don’t exactly mirror an era of fat cows. Always in the past few weeks Lori Goler, head of human resources at Meta, explained that new metrics will be introduced to measure staff productivity. In addition to the decline in the advertising market and the new rules introduced by Apple for tracking personal data, Meta is currently facing two other challenges: the run-up with the TikTok model and the development of the entire metaverse project.


Source: Fanpage by www.fanpage.it.

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