Are blueberries the fruit of the future and a chance for our growers?

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Blueberry exports have been growing every year for the last decade, at an annual rate of about 11 percent. The steady growth of exports will be certain over the next five years, and world exports are expected in 2025/26. to reach close to 900,000 tons, according to the analysis of the Dutch Rabobanka, which also brought a forecast for the placement of blueberries in 2022.

It is predicted that world exports of fresh blueberries will continue to increase in the coming years, and sales growth during 2022 will be highest in Europe and China. Most blueberries, 70 percent, come from five exporting countries – Peru, Chile, Canada, Mexico and Spain.

According to the analysis of Rabobanka, the quality of the fruits is decisive for achieving a good price. Producers are on the exam because they are expected to have higher productivity – higher yields per hectare, higher efficiency and constantly high-quality fruits. According to the analysis, consumers are becoming more and more demanding, and the consistency of quality is of great importance for success on the market.

New, improved blueberry varieties are expected to play an increasingly important role in the United States, the Asia-Pacific region and South America. The possibility of mechanized harvesting is also important. There is also a constant concern to improve the taste, firmness of the fruit and shelf life, because long transport to the final markets is a “nightmare” for traders, in order to attract more consumers and traders.

All of these can be guidelines for our blueberry growers. It is an opportunity not only to be a raw material base for European companies, but also to have our own refrigerators and capacities for modern packaging and processing. This provides a much better market position and, of course, price.

Source: Bolja Zemlja by

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