The winter sports broadcasts starting this weekend are quota guarantees for ARD and ZDF.
“There is nothing that has such a high market share comprehensively and continuously,” said ARD sports coordinator Axel Balkausky. In the previous year, ARD / ZDF even recorded an approximately ten percent increase in reach. “The importance of winter sports is very high for us and our audience,” emphasized the ARD sports coordinator.
In the first, the average number of viewers rose in the past winter from 2.47 to 2.60 million, in the second from 2.61 to 2.85 million. The market shares in the 2020/21 season were 18.3 (ARD) and 19.8 (ZDF) percent.
The two public TV channels offer more than 400 hours of live coverage. “That’s about 35 percent of our sports program,” said Balkausky. Winter sports fans can watch most of the broadcasts in the main programs of the first and second. There are also broadcasts as a live stream on the Internet on “sportschau.de“And” sportstudio.de “.
Eurosport also uses traditional television and digital platforms. However, they have been reporting extensively live there since the start of the season a few weeks ago. The starting shot for the alpine skiing season was traditionally given in Sölden, Austria, on October 22nd in 2021. Since the 2000/2001 season, the giant slalom races for women and men on the Rettenbachferner have been the prelude to the alpine racing winter. Four weeks later, on Saturday, at 10.03 a.m., winter sports will start in the first.
Source: DIGITAL FERNSEHEN by www.digitalfernsehen.de.
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