The subscriptions For the applications that have become so popular in recent years, they are a double-edged sword, they can popularize an application to the point of exhaustion or end up loading it (DEP Newton). However, this model and its income continues to grow in the App Store.

Apple’s app store has seen a notable increase in subscription revenue and in apps using this method in 2020. However, users veto us from iOS we look with suspicion this “new future” that developers evoke, do you agree?

According to analysts Sensor Tower, The 100 most popular subscribed apps have generated $ 10.3 billion over the course of 2020, which in itself strikes me as crazy. This supposes a 32% increase with respect to the data offered during 2019, which were 7.8 billion dollars. This represents to be exact four times the income that Google has been able to obtain through application subscriptions in the Google Play Store, that during the year 2020 they have remained only 2,700 million. New evidence of the low profitability of Android applications if not in the “freemium” model.

Only the North American users of the App Store have invested around 4.500 million dollars in subscriptions. In the same way that in 2020, the number of applications that use a subscription model to make their development profitable has increased. However, it is curious how the most famous subscription application of this 2020 has turned out to be YouTube, The infamous invasive advertising campaign that YouTube has been running for some time seems to be taking effect, And it is that it already has many more advertisements than conventional television if we take into account the time we reproduce content.