Apple’s self-repair program considering the environment, will it spread as a ‘trend’?

Now that the term ‘self-repair’ is allowed in Apple’s universe, it seems that Apple has finally come to its senses. But is it a change that really benefits users?

Apple’s plan

In summary, Apple has finally listened to users and governments, giving them the tools and rights to repair their own Apple devices.

The Self Service Repair plan is still in its infancy. It is said that genuine repair parts for iPhone 12 and 13 will be sold from next year, and parts for Mac products equipped with Apple silicone will be supplied after that.

F iFixit

The SSR program, which includes service manuals and certification tools, will expand to supported countries and up to 200 parts by 2022. Pricing for the service has not yet been announced. And for users of older products such as the iPhone 12 and Intel-based Macs, nothing has changed yet. The iPad wasn’t even mentioned.

things that don’t change

You can’t repair another iPhone by taking parts out of an unused iPhone. Currently, Apple doesn’t allow independent repair shops to replace failed parts with parts from other devices. According to iFixit, Apple requires approval of the serial number of both the iPhone and the parts purchased.

Such announcements are likely to continue in the future. Not important information like price, but ambient information that isn’t very relevant to the individual user who just wants to replace the battery or display, or a notification about something that isn’t supported. This is something that only businesses or places that need to manage large numbers of iPhones want to know.

Apple Business Essentials is a service that supports Apple Care for Apple devices in organizations starting next year. In fact, most importantly, AppleCare coverage through Apple Business Essentials covers all Apple devices managed by the organization. If you have to manage 50 employees’ devices, you can get some sort of accident insurance if you pay for it.

Larger companies will have existing contracts with certified engineers.

iFixit claims that if you return the broken display to Apple from an authorized independent repair shop, you’ll get a new iPhone 12 display for $235. The cost of repairing the iPhone 12 display, which is out of warranty, is currently $280, so the discount is very small.

We’ll see a detailed comparison of AppleCare and parts repair when detailed pricing and costs are released in 2022. It is likely that SMEs will find it advantageous to sign up for Apple Business Essentials, and for large enterprises to stick to the existing repair support contract.

not fully guaranteed

Knowing which services aren’t available can help you figure out how Apple is approaching your ‘right to repair’.

First of all, I didn’t mention older devices. It only announced the iPhone 12 and 13 and the M1 Mac. It also didn’t say that the occasional ‘non-genuine’ warning on iPhones repaired with parts not approved by Apple would disappear.

Even if your iPhone can be repaired, that means you can’t reuse parts from other devices, and you can’t use replacement parts that aren’t approved by Apple.

It is understandable to insist on only genuine parts. Apple doesn’t want to get caught up in a legal battle when an accident is caused by an uncertified component. Enabling a certified third-party aftermarket could also be a step. It is not as highly probable as expected, but if it becomes a reality, it will become another arena.

It’s not just the repairs that matter

What people don’t talk about is sometimes the most important topic.

Everyone knows that Apple is investing in building a carbon-neutral supply chain, and it’s doing its best. Apple has consistently announced its environmental goals. Some of these include: ▲ selling devices that work for many years ▲ reducing contaminants as much as possible during manufacturing ▲ achieving carbon neutrality throughout the product lifecycle ▲ creating a circular manufacturing cycle where new parts are made from old parts have.

And at the end of every product presentation, be sure to mention that each product is designed with the environment in mind.

So far, ‘repairability’ is like an elephant in a room.

Now I know that Apple isn’t in a hurry to do a self-repair service. Some felt that a shareholder vote or the resolution of the US FTC committee was necessary to enforce the right to make repairs. It wouldn’t have been easy for Apple’s green development department either. Despite all his efforts, the elephant was still sitting in the room. But reading the conclusions of Apple’s press release gave me confidence.

“Designing products with improved durability, longevity, and repairability allows users to experience products that retain their value for years to come. We provide software updates that introduce new features over the years.”

Designing products with improved repairability in mind will make a big difference for years to come.

Other backgrounds should also be considered. Years ago, Apple surprised many users by extending the lifespan of software update-enabled devices by up to five years. Few smartphone manufacturers support this level of coverage.

While acknowledging the need for improved repairability (although using Apple-approved parts), the move to encourage parts recycling is also in line with Apple’s vision.

And now that Apple is pressured to embrace repairability, the next target will now be the enterprise.

The trend is eco-friendly and recycling

Any industry that manufactures and sells products should recognize that the wind has changed. Although the conclusions of the 26th Conference of the Parties to the United Nations Framework Convention on Climate Change at the beginning of this year were not sufficient, the pressure to respond to climate change will nevertheless increase. No, it is already in progress. China’s manufacturing industry’s sensitivity to energy supply disruption is not a temporary phenomenon, but a milestone.

Over the past 20 years, the changes that all companies are experiencing have accelerated. And it is unlikely that this trend will slow down. This means that all businesses of all sizes must adopt policies such as repair, recycling, recycling and reuse.

An environmentally friendly approach is as important as TCO and price. Users and businesses of our products will consider environmental factors whenever they purchase products or services.

Apple could have started its self-repair service sooner. It is not meant to be a weather vane that changes arrows from time to time to shareholder or government demands for the right to repair.

The fact that Apple embraces changes such as self-repair and reuse of parts shows just how strong the winds of change are. With the wind blowing so hard, how many companies are preparing to make a policy of the right to repair? [email protected]

Source: ITWorld Korea by

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